We perform and recommend web site / app analysis and optimization because it results in highly competitive web sites that out-perform on all required metrics such as conversion rates, traffic, speed, and importantly the ROI. We make use of our creativity and innovation to design web sites and apps.
We follow simple design principles to enhance the success of the sites and apps.
Analysis Best Practices
I am now working with Promatics for close to a year. Their team consists of talented software developers and analysts. They are extremely knowledgeable and their #1 concern is to make the customer satisfied. Their communication is extremely good - always confirming requests within an hour. I currently have several projects going one with promatics and all are highly complex. Promatics pro... Read more
Design for Speed:
We design easy and intuitive site / app navigation. Site visitors find simple and seamless navigation convenient. We add powerful search features so that the visitors get what they are looking for quickly.
We design the sites and apps for consistent look and feel across all devices with elegant and simple layouts. We keep simple themes that are attractive and facilitate customer engagement. Our choice of colour schemes and themes are well researched, sober, and consistent throughout and suited to positive customer response.
Interactive and Personalized Sites:
We prefer to design interactive sites where visitors can send queries and expect replies. Personalization of websites positively leads to customer delight and is aimed at increasing sales. We utilize analytic tools to study the online behaviour of visitors for Personalization.
Target the Market:
We study our market and build sites in accordance with their preferences. We build designs that target the right market may it be professional business or more informal sites meant for the younger age groups.
Usability research and testing at Promatics involves evaluation of a product or service by testing it with representative users to understand the impact of design on an audience. The goal is to identify any usability problems, collect qualitative and quantitative data and find out the user’s satisfaction with the product or service. To run this usability test we develop a strong test plan and execute it. We then analyze the results and report the findings and finally implement them based on priority and user need.
The advantage of Usability research and testing is that it lets our design and development teams to identify problems before well before coding. Identifying the problems earlier and fixing them turns out to be cost effective.
What do we do during the testing phase?
Optimization Through Design:
We focus on the optimization of the site's style elements such as font size, background colours, layout etc. All these design elements play an important role in creating search-engine friendly designs. While designing websites / apps we cater to the following for increased conversion.
Advantage with us:
There are several sections of the website that need to be reviewed and improved as part of optimization which is a continuous process. It includes the improvement of the above mentioned points. Once these are implemented, search engines find it easier to index the websites and display it in relevant search results.
On Page SEO for websites
On-Page Optimization is a key factor in site/app optimization success. We optimize websites to make them more attractive to search engines as well as visitors. The selection of site keywords and description of apps is in direct proportion to your search ranking and visibility. On-Page Content optimization gives the insight to create to the context, engaging content which will help to increase SEO rankings, drive more online traffic and increase conversions.
Our On Page optimization strategy involves the following: