The Promatics Blog

4G LTE, which is now available even in remote corners of the globe, has changed the way people consume data. It’s made watching movies, streaming high quality videos and games easy for anybody with a supported device. Much has been discussed about its successor 5G and a lot of questions still remain unanswered. However, what … Continue reading

Financial technology, also known as fintech, is an emerging industry segment that has begun to really disrupt traditional delivery methods of financial services. With it, financial activities that were extremely cumbersome at one point in time have become extremely simple and agile.   All thanks to the new generation cloud-based mobile apps, purchasing insurance, applying … Continue reading

Going by estimates, there could be 115 million blind people around the world by 2050, an increase of 38.5 million from 2020. If you are an app developer working on a project that you hope is likely to make it big in the future, you do not want to seclude the large chunk of the … Continue reading

We’re moving towards a completely mobile driven world. It is expected that by 2020, there will be close to 6 billion mobile users. In 2018 alone, there were close to 194 billion instances of mobile app downloads. With a 120% increase in consumer spending, thanks to in-app subscription models, now is a ripe time to … Continue reading

In recent years, people in general spend more time using mobile applications than on mobile browsers. In fact, people spend 80% of their mobile minutes while navigating through apps. However, smartphone conversion rates tell a different story. They are significantly lower than desktop conversion rates, necessitating a more active approach towards driving engagement and conversion … Continue reading

Success in the world of mobile apps can be ephemeral if a business doesn’t keep up with times. Given the fierce competition and race to emulate with the latest trends, an app is celebrated on one day and labelled outdated on the other. Sometimes, a business has invested years in building and testing an app … Continue reading