The Promatics Blog

Introduction  We are a generation hooked to our cell phones for things as simple as keeping a track of time to as crucial as managing finances. According to a recent statista report ,there are going to be 258.2 billion app downloads in 2022. Of the average daily time spent on mobile phones, a large chunk … Continue reading

It is a fact that mobile app developers relish data. Be it the download numbers; ROI from the app or the retention rate, analytics helps an app business know what does a user actually want from their product. It’s crucial to track the dynamics of a finished product with the help of analytical tools.   … Continue reading

Mobile App Development is driven by a quest to make a user’s life easy, offer convenience. In the process, Mobile App Development businesses seek to make money by adding value. An app developed keeping user’s pain points in mind can be a thriving revenue stream for the business owner. In 2018, global downloads across iOS … Continue reading

A brilliant amalgam of the virtues of television and digital videos, OTT apps are a rage today. The acronym ‘OTT’ stands short for the phrase Over-The-Top. OTT service allows a user to stream content online without any sign up for a cable or satellite TV service.   A report from Limelight Networks claims that Indians … Continue reading

We all know about the fleeting attention spans and patience of the generation of users today. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. Businesses delivering their services or products to clients are working incessantly on mobile apps as a way to enhance their customer service. To retain their … Continue reading

In a recent report published by Internetworldstats.com, Middle East region accounted for 164,037,259 Internet users in Dec 2017, i.e 64.5% of the population. However, we can’t say the same for the number of apps that are Arab script friendly. Not making an Arab-friendly app means missing out on the incredible business potential of the region. … Continue reading