When it comes to mobile app development, there comes a point when we come across the phrase “Mobile App designing Myths”. Mobile app designing is a breeze and is surrounded by numerous myths. There is plethora of mobile design stereotypes that you should care about. When you create an app, design is the first thing to take care of. The myths about mobile design are on rapid rise. To overcome this issue, we recommend developers to follow the guidelines of mobile app designing and development. Here are the 6 myths of mobile app design that designers should know about.
1. Mobile app designing is cheaper
Many people believe that mobile app designing is cheaper as the devices are small. One might think that development of small screens is cheap and quite easier. This is one of the worst myths about mobile app designing that must be debunked.
App development can be affordable, but it all depends on the complexity of the design. You need to approach multiple mobile app development companies to get the best quote. But, you can’t expect to get the best design without investing a good amount.
There are many roles such as – graphic designer, UX designer, tester etc that are involved in the process of mobile app designing. Great and innovative designs need huge back-end support. Mobile apps with intuitive Mobile app interface tend to be more complex, especially when we consider the complexities of analytical, security, key features, and functionality. Hence, we can say that the cost of designing mobile app is not cheaper.
2. Mobile app users are in a rush
There is a misconception that mobile users don’t have much time to go through the app. hey can be distracted easily and hate going through multiple screens. They are not likely to trust you if they are suspicious of anything you laid in front of them. Though these myths are deep-rooted, they have a small piece of truth.
Remember that one size fits all don’t make much sense, when it comes to internet-niche audience. If you compare the time spent by users on the website with that of an app, you will find that the time spends on the mobile app is significantly less. Moreover, the bounce rate is higher in mobile compared to a website. This doesn’t mean that the user is in hurry.
The point here is that the behavior of website audience is different than mobile app users. You need to understand the target audience before optimizing the mobile app. You should know the main objective of your app based on which you should find out what target audience wants. Test your ideas on a different group of people and make a point to gain customer feedback.
3. The interface of mobile app should be simpler
Well, many app developers believe “less is more” when it comes to designing the interface. This is a widely held belief in the industry. It comes from the principle that organic interface has to be as minimal as possible. As a thumb rule, the designer needs to make sure that the user can achieve a goal with fewer clicks.
The role of mobile app designer is to treat mobile apps in a different way with limitations on the capabilities of devices. Whether the user is using desktop or smart device, the intent remains the same. The myth can be true depending on your target audience.
Mobile app users don’t want the app to be a dumb version of the website. Instead, they want the complex website to be presented in an uncomplicated way.
4. Designers should not break designing guidelines
Well, designers are not supposed to break the designing rules and guidelines. Many times, the rules have to be followed as instructed. Google material design is a great resource to understand how to design UI using a set of principles. However, the problem arises when the designer is stuck between rocks, where the design conflicts with the guidelines.
One should remember that the app designing guidelines must be followed without any violation. But, if the design conflicts with any of the guidelines – they are free to disobey it. Design guideline should be treated as advice or recommendations, rather than mandatory rules. A guideline is meant to serve as a loose guide to bring out the best work.
You need to rethink your approach in terms of layout – if your intended design clashes severely with the designing guidelines. Even Google ignores the material design guidelines at times to meet the ever-changing needs of users.
5. Designers should think from user’s point of view
When designing the UI of the mobile app, it often happens that the designers think from the view of the client. But, in most of the cases, they can’t think like the user. The reason behind this is that their entire focus is on designing the UI with all the required features and functionalities.
On the contrary, the expectation of users is different from the designers. It is always advisable to think from the point of view of the visitor. Provide user testing to find out how they accomplish different goals. You will receive a complete picture of user’s behavior, the speed of UX, accessibility and the overall score.
Ideally, the expectation of user is different from that of a designer. Hence, it is advised to have a look at different use cases before designing the UI.
6. Mobile apps are much better than responsive websites
People on responsive websites (mobile websites) have little or no intention to explore or purchase anything. It makes sense for mobile websites to have minimal features. If the user wants to view full website, it is better to hop on PC or laptop. According to a survey conducted by Pew Internet, the dependency of smartphones has increased significantly in the recent years.
As the smartphone usage has risen drastically, internet service at home has been saturated. When users visit a website from their mobile devices, they expect to see everything that is offered by desktops. To accomplish this, app designers had to maximize the features of mobile apps.
Mobile apps made it possible for users to explore the content without scarifying the features. The idea to get rid of small screen website is to provide limited content for users to explore –rather than eliminating features on mobile.
Summing up the above myths, we can say that mobile app designing is not an easy task. There are numerous factors to consider while designing a mobile app. Remember that each myth is based on results that have happened before. It doesn’t mean that you consider them as a rule. Debunk the myths of mobile app design to create a really good UI.
If you are aware not where to start from, Promatics Technologies Private Limited is here to help you. If you have any questions, please drop a mail. You will get all the interesting information about mobile app development in your inbox.
Promatics is an ISO 9001:2008 certified offshore web and mobile application development company with a strong team of 100+ highly skilled IT experts delighting SMEs across USA, Europe and APAC. Our services and solutions help clients to achieve tangible business value and remain competitive in today’s evolving marketplaces.