Many designers become confused about choosing low-fidelity and high-fidelity. However, both have some unique features. It’s all about context and priorities when deciding between high and low fidelity. High-fidelity and low-fidelity prototyping are not replacements for one another, and employing both at different points in the development process is typically recommended. To clarify your confusion, … Continue reading
The e-commerce industry has exploded recently, more so since the pandemic. The global retail e-commerce industry is expected to be worth 7.4 trillion dollars by 2025. This rapid, industry-wide growth has been spearheaded not by retail giants like Amazon or Walmart but by localized, niche players and small-scale online retailers. But competition in a … Continue reading
Every project has to start somewhere; it could be over an email conversation, an instant message, or a meeting. The downside of messages and emails is that they easily get lost or overlooked. However, a one-on-one meeting effectively communicates the gravity of a new business undertaking. A project kick-off meeting is a crucial point in … Continue reading
With the holiday season fast approaching, marketers are contemplating different ways to attract and engage their customers. Since a company’s website is usually the first point of contact for most consumers, optimizing it for the festive season and creating maximum impact only makes sense. Companies that rely on online sales understand the importance of … Continue reading
Whether you have been operating your business in stealth mode or not, there’s no doubt that SaaS is on the rise, and it could be a great resource for your company. But before you rush into building a product and launching it into the market, you need to do some due diligence and ensure … Continue reading
Gone are the days when Middle Eastern countries used to be far behind the rest of the world when it comes to technological advancements, that is also applicable to online banking, money transfer, and eCommerce. In fact, most of these countries boast not only the top payment gateways in the Middle East but across the … Continue reading
Promatics is an ISO 9001:2008 certified offshore web and mobile application development company with a strong team of 100+ highly skilled IT experts delighting SMEs across USA, Europe and APAC. Our services and solutions help clients to achieve tangible business value and remain competitive in today’s evolving marketplaces.