Google and Apple’s App Stores have more than 3 million apps available for users and the number is growing day by day. App developers are confronted with unprecedented changes, as a result of which they have to strive hardto stay ahead of their competitors.
With millions of apps on App Store, it is a challenging task to stand out in the app market. There is a great need of App Store optimization. Mobile app developers should be able to persuade users to download their app. There are few steps that developers can follow to get their app stand out in the app store.
There are some simple and easy ways to make it easier for users to find you. All you need to do is just take advantage of the best practices laid out in this post to stand out in the app store.
Step 1 – Build a high quality app
Though this point seems obvious, many developers make the mistake of building low quality apps. Now, what does a high quality app mean? A high quality app is the one that has – great user interface, fast loading time, high performance, fulfils user requirements and provides great customer support. These qualities should be on top of the mind before you even start planning the app. If you want to earn trust and approval of Google and Apple App Store, it is must to make the app great.
Your app should work smoothly and be well secured. If it comes like an amateur app, users may not trust it. Make sure you have eliminated all the flaws and bugs, before it hits the App Store.
Step 2 –Know your target audience
Market research plays a very important role before launching new app. You can choose the target audience within the specific niche to know the market in a better way. Look at the current app trends to understand what users like and what they don’t like. Developing a prototype of the app will help you attract new customers, before you launch the app.
Mobile app developers should understand the geographical differences. Know the audience before you actually build the app. Make sure to tweak the app for specific countries, as there can be lot of cultural differences. Developers also need to consider functional differences, as different countries have different privacy protection laws.
Step 3 –Check out your competition and try to do something different
Know what your competitors are doing and try to dome something in a unique way. Users are likely to be attracted to creatively designed app icons. You can use a color that none of your competitors have used. If you want your app to perform well, think in the best visual metaphor.
Testing the icon should be an important part of testing schedule. Make sure to check on iPads,iPhones and Android devices (whichever is compatible). Put the icon randomly on the screen filled with other apps and check if your app is identified easily. The more innovative and creative is the app icon, the higher is its exposure on App Store.
Step 4 – Add attractive visuals
Don’t under-estimate the importance of attractive graphics and visuals. Think of an attractive user interface. It has the same importance as the title of your app. To design a good UI, use unique templates and themes. Use simple and vibrant coloring along with appropriate videos and screenshots. Start with interesting videos on your mobile app. Proceed to screenshots to help users know about your app.
Try to make everything visually appealing.In short, the visuals should show the essence of your product.
Step 5–Optimize your app for App Store
Just like websites have SEO, mobile apps also have SEO. App Store Optimization techniques help your mobile app rank high on search results, making it more visible to users. Mobile app SEO is all about understanding the requirement of target users and using keywords that users will be using to search. Some of the important factors of App Store Optimization are – title, keywords and description.
Having an app icon that can easily conveys the message to the user will help you drive huge traffic. Be careful not to add irrelevant keywords to goose up the ASO. Don’t depend only on the keywords. You need to convince the users to download the app, once they get to your page.
Step 6–Market your app with the help of a website
Websites are the best way to reach large group of audience. You can build a website to give people a better understanding of your app. Market your app through a website to help increase downloads. Website helps you create relationship with other apps. You can attach your app with reputed apps. Finding ways to make a new relationship can benefit you to get your foot in the door. At the same time, you can add value to the original app that is endorsing you.
There are different types of websites that can be built to promote your app. Some of the most creative options include – building a teaser website, creating product videos, start a blog, build a microsite, share your content on other sites, etc. You can even include the app on LinkedIn Page, social accounts and other place for better exposure.
Step 7 – Get app store reviews and feedback
App store reviews and feedback play a very important role in attracting new users. Whenever a new user lands on your app page, he/she will look for user reviews. Encourage reviews for your mobile app so that it helps new users to know about the pros and cons of your app. Looking at the comments in the review section will help you understand what part of app is causing issues or is attracting users.
Do not show interest in paid or fake reviews. Real users can easily identify fake reviews and complain about them to app store. Endorsements from real users are always valuable and incredibly effective. Take some time to find genuine professionals, journalists and bloggers who can exchange their opinion about your app.
There are countless of options and strategies to choose from to keep your app stand out in the app market. Though no method or strategy guarantees success, you can take advantage of the above steps to improve your chances of success.
Making an app and getting success from it is not an easy task. Most of the people struggle to get into the spotlight. We at Promatics Technologies, ease things out for you. If you are looking for some new and innovative ideas, contact us or send in a request for quote.
Promatics is an ISO 9001:2008 certified offshore web and mobile application development company with a strong team of 100+ highly skilled IT experts delighting SMEs across USA, Europe and APAC. Our services and solutions help clients to achieve tangible business value and remain competitive in today’s evolving marketplaces.