Tag: augmented reality

Augmented reality has a great potential to boost sales and improve your business. Retailers are using AR technology to create a better user experience and extend their geographic reach. The best thing about AR is that it helps business owners to build awareness about their brand. Whether you use AR technology for marketing or advertising … Continue reading

Recently, Google announced a tool that will allow developers to write AR apps for android devices. Augmented Reality (AR) is something that takes users to a different world.  It helps developers to overlay digital content on top of real world.   Now, the question is – what is the big tool?   This developer tool … Continue reading

Although they both talk about the concept of reality, Virtual and Augmented Reality are two very different issues and should not be confused with one another. Virtual Reality diverts you from it while Augmented Reality enhances or adds more to it.   Both technologies are on the verge of changing the way we look at … Continue reading