Tag: entrepreneurship

Mobile app-based businesses have seen a massive upsurge, recently. You can convert an interesting idea into a business opportunity with the right kind of knowledge and resources. However, most of the times’ idea innovators have unanswered questions that plague them and stop them from working to bring their idea to reality.  We at Promatics believe … Continue reading

An interesting post-mortem of startup failures by CB Insights states that 42% of them fail due to lack of market need. Believing that you have a great app idea does not equal having a profiteering app business in all cases. It is only when your app has a substantial target market that it will fetch … Continue reading

Mobile devices are disrupting the way people engage with companies. Today, everything can be done easily using smartphones without leaving the comfort of home and office. Whether it is doing office tasks or shopping, everything is accessible on small screens. The change is so drastic that companies need to focus more on future-proofing their business. … Continue reading

Starting a business is not an easy task and is involved with several activities. Whether it is laying a business plan, raising capital, selling the products or developing software/mobile app– founders of startup are under immense pressure to get a wide range of things. So, do they really need to add UI and UX design … Continue reading

Have you ever wondered why only a few companies succeed in building perfect mobile apps? Is your app struggling to get off the ground? A lot of companies make the mistake of building a mobile app in hurry. While some people feel mobile app development is a daunting process. May be the lack of momentum … Continue reading

Social media plays a very important role in mobile app marketing. App developers can make use of popular social media sites such as Facebook, Twitter and Instagram to promote their mobile apps across multiple platforms and reach millions of users across the internet.   In a study, it was found that Americans spend more than … Continue reading