Tag: entrepreneurship

All of us have heard of Amazon, right? And we unanimously agree that it is the largest online retail store in the world serving more than 40% of customers online in the US only. However, it never started as the company we know today. The company was originally called ‘Cadabra’ and was a bookstore that … Continue reading

Entrepreneurs love to play with ideas and bring something new to the table; something new and revolutionary that solves an important problem. These people are on a quest to make life better by making technological breakthroughs. This very same innovation powered by the pursuit of improving man’s lifestyle made Apple the most valuable tech company … Continue reading

Mobile app-based businesses have seen a massive upsurge, recently. You can convert an interesting idea into a business opportunity with the right kind of knowledge and resources. However, most of the times’ idea innovators have unanswered questions that plague them and stop them from working to bring their idea to reality.  We at Promatics believe … Continue reading

An interesting post-mortem of startup failures by CB Insights states that 42% of them fail due to lack of market need. Believing that you have a great app idea does not equal having a profiteering app business in all cases. It is only when your app has a substantial target market that it will fetch … Continue reading

Mobile devices are disrupting the way people engage with companies. Today, everything can be done easily using smartphones without leaving the comfort of home and office. Whether it is doing office tasks or shopping, everything is accessible on small screens. The change is so drastic that companies need to focus more on future-proofing their business. … Continue reading

Starting a business is not an easy task and is involved with several activities. Whether it is laying a business plan, raising capital, selling the products or developing software/mobile app– founders of startup are under immense pressure to get a wide range of things. So, do they really need to add UI and UX design … Continue reading