It’s the age of smartphone addiction. According to a recent emarketer report, a US adult will spend an average of 3 hours, 35 minutes per day on mobile devices in 2018, an annual increase of more than 11 minutes. A smart business owner is someone who puts this knowledge to use and builds upon it for advantage. Every competitive business owner today is trying to harness the benefits of mobile phone popularity to add to their ROI. Simple web presence of the business is no longer sufficient as more and more customers today are using the internet through mobile. Adapting your business to mobile phone begins with getting a mobile-friendly website but does not necessarily end there. Many small-scale businesses are getting a mobile app dedicated to their business to cater to their customer’s needs. Clearly, they are ahead in the business marketing game. Here are some distinct benefits that a small business can reap from getting a mobile app:
I. An App Ensures Enhanced Visibility for Small Businesses
Remember, out of sight is out of mind. Having your app on a customer’s phone brings to you in contact with him/ her more often, enhancing professional interaction opportunities. As a customer comes into constant contact with your mobile app icon as visible on a patron’s phone, it provides a distinct opportunity to popularize the business through visual design.
II. An App Can Be Your Direct Marketing Channel
In the era of digital innovation, the need for constantly evolving oneself is normal. While most small businesses rely on traditional methods of marketing, its the need of the hour to adopt new methods of marketing to reach out to a potential customer.
Currently, mobile apps present a distinct advantage to business owners to market themselves to customers at the right time and place. With a mobile app, it is possible for the business owner to communicate with customers in real time. Technology like geolocation and beacon work further in enhancing the prospects for the success of your business. Business apps also allow customers to make appointments and shoot reminders their way to avoid time wastage.
III. An App Can Help A Small Business Enhance Its Customer Outreach
A small business having a mobile app of its own stands more chances of availing a new customershan the one having only a website. This is because of the distinct popularity of mobile usage. Syncing the app with popular social media channels further makes it popular among people and helps create a fad.
IV. An App Bridges The Gap with Customer Engagement
Developing an app for your small-scale enterprise can present vivid opportunities for customer engagement. It ensures repeat visits of the customer. As a business owner, you can add value to the customer experience on your app by allowing a wide variety of online transactions like loyalty cards, push promotions etc. Mobile apps also make it possible to respond to customers swiftly, which is well appreciated in today’s world. You can work to include a messaging/chat feature within your app as it is a prompt communication option that is desirable. A digital loyalty program can be of great value to a customer and can benefit them phenomenally. Instead of point collection through old-school cards, focus on digital onboarding of customers by making them download your app and then you have their attention to yourself till the time they keep the app on their smartphones.
V. An App Makes A Business Stand Out Amidst Competition & Boost Sales
Modern business owners no longer need to rely on traditional methods of sale, waiting for customers to enter the store physically to purchase the things or avail services they want. Getting an app helps a small business owner sell products and services online, and at a much faster pace than on a website. Apps make it possible for business owners to indulge customers with coupons, offers and announcements to boost sales. Push Notifications further solve the vows of businesses by peddling useful information towards customer every now and then.
VI. An App Helps You Gain Access to Consumer 24*7 & Cultivate Loyalty
Innumerable roadside banners, adverts, billboards, flash signs, print ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing mailers about various things are bombarded on to people every day. An advertisement dedicated to promoting your small business risks getting lost in the hullaballoo of marketing paraphilia that surrounds us all. A mobile app installed on a customer’s mobile works incessantly towards collecting valuable information about his likes and dislikes and provides insights that can be useful in the future. A mobile app presents a distinct opportunity for business owners to be readily available to its loyal customer base, in just a few clicks.
VII. An App Can Assist A Small Business in Building Brand Awareness
A mobile app can be a crucial building block in your brand awareness campaign. App features, design, look and logo are important but what counts the most is the utility that the app holds for a user. Making a useful app that has good aesthetics, gets the customer hooked to it. Thus, making them more intent on buying the product or service being sold by the business. Mobile apps allow a more streamlined experience through decreased fragmentation.
VIII. An App Can Help A Business Improve by Asking for Feedback from Customers
Intense competition in the app world makes sit difficult to keep a customer hooked for very long. Only customised customer experience can do the trick of retaining a visitor. Seeking a customer’s valuable opinion and views can help a business owner improvise and offer far better products and services that suit the customer’s preferences. All the data collected from the app can help the business identify the most profitable areas of the business that holds a promise of the future. Such knowledge at hand can be further used to improve customer experience and identify new business opportunities. Mobile apps also help in taking the customer opinion poll, which aids in formulating business strategies thereafter.
IX. An App Can Help You Earn Additional Money
You can put to use a hoard of app monetization techniques like in-app advertising, to earn extra money once it has been fully developed.
X. An App Can Help A Small Business Be Omnipresent
Developing an app for your business lets you be omnipresent virtually and lets you connect with customers across geographical borders and time zones. Features like location tracking, introduce new ways of targeting customers to the mix. Most successful shopping apps on the market use location tracking to customise notifications for users and lure them into the store.
Today’s web savvy world prefers to access the net through mobile due to the convenience of handling and portability. Furthermore, a recent emarketer report suggests that Apps account for over 90% of internet time on smartphones and 77% of internet time on tablets. A far-sighted business owner takes every step to evolve his/her business in accordance with the current trends. While having a functional website is rewarding for a small business, the latest researches suggest that a mobile app leverages benefits superior to what just a website harnesses.
Most small businesses shy away from getting an app developed for their business assuming the costs of app development for their business would far exceed any increase in sales. They also intend to avoid additional hassles like building different apps for different platforms like Android, iOS, Windows and Blackberry. Choosing between building a dynamic or static app can also be a mind-boggling decision for someone who has no knowledge of app development.
However, a few pragmatic app development companies like Promatics are working incessantly on simplifying the process of mobile app creation and testing. With their cost-effective solutions, even small business owners can afford to have a mobile app and add to their ROI.
Promatics is an ISO 9001:2008 certified offshore web and mobile application development company with a strong team of 100+ highly skilled IT experts delighting SMEs across USA, Europe and APAC. Our services and solutions help clients to achieve tangible business value and remain competitive in today’s evolving marketplaces.