When to redesign your app?

A change in design or technology can make mobile app archaic in the eyes of customers. In order to achieve optimum level of performance from your mobile app, it needs to be redesigned. No doubt, functionality, stability, performance are something which is extremely important for a mobile application to catch user’s eyes. However, the first thing that user notices after any mobile app is launched is its design. Its’ the design of your mobile application that can catch the eyes of user, if the design of mobile application is not attractive, user can go for other options.
As per our research done and after talking with industry experts, we bring you the cases when your mobile application needs a redesign:

 

Case 1: Change in guidelines

There are many instances when OS Developers changes the guidelines in design. Though it is frustrating for developers but it is a kind of eyecandy for users. For Example: Apple’s changed it transition while moving from iOS 6 to iOS 7. So, whenever there is any change in guidelines from OS Developers, it’s the time for you to get your mobile application redesigned. Users are more likely to see the change in application; it can be either functionality change or UI change.

 

Case 2: Outdated Design

Have you ever installed windows-95 kind of old application while using windows 7/8/10? Does that old installer wizard look traditional to you?

Well, your application may get outdated and tradition as well. If it’s been a long since your application design update, you must go for a redesign. It is not necessary to follow every design change, but it is highly recommended to update your mobile application from time to time.

 

Case 3: Porting your application to other platform

For an instance, if you have developed your mobile application for Android platform (which follows Android design guidelines) and you want to port your application to iOS platform, what’s next?

Some customers prefer one platform design guidelines to other and they don’t bother to get their mobile application resigned. When it comes to budget, this option seems ok, but if your budget is tight than it is recommended to get your mobile application redesigned, because when it comes to UI, the application may not perform well on other platform, which is designed for one particular platform.

 

Case 4: Complicated Application Interface

No matter if your app has a rich functionality and works excellent. But when it comes to using your app, user will find it too much complicated. So many sidebars, menus, toggles etc. makes your mobile application complicated for users. The era of windows mobile is almost over. It’s the time to keep your mobile app as simple as possible.

Now a day’s users are really very choosy, too many features in your mobile application can make it complicated and user can move onto next option available.

So, if you think that you application is really complicated for users, it’s the time to get it redesigned.

 

Case 5: Company Rebranding

Have you changed your company logo? Have you changed your corporate style? Have you changed your brandbook content? If yes, then you must redesign your application also.

If you won’t get your application redesigned in such cases, it can confuse user because user can find the old logo or old corporate colour in the mobile application, which makes them feel like- have I downloaded the correct app?
Don’t forget to redesign your mobile application if you have changed your company branding.

 

Case 6: Bad Interface Design

Era of 90’s is gone and so are 20’s. Are you still using the traditional design principles for your mobile app? If so, get it redesigned on priority, because no matter if your app has tons of functionality but if the Interface Design is not updated, users may not like your app. Design is something which attracts user the most, so get your application redesigned to superb and updated Interface so that it can attract user to download and use them.

The design of your application continuously evolves as the user or business needs evolves. Sometimes there are instances when existing design cannot be evolved further, some of the reasons for this may include:

• The design cannot be extended so that they can accommodate new business goals.
• A large mass of user is not able to accomplish the task they are trying for.
• The visual design of application is outdated
• A large mass of user is not satisfied with the existing design (as determined by usability testing or survey’s)
• The existing design has large number of user experience issues.
• Design aspect is inconsistent in terms of visual or interaction design, leading user to confusion.
• Technology Stack based outdated design which makes it difficult to add new features.
• The existing design cannot be extended to fulfil the goals and needs of a new user group.
• When one or more of the above mentioned factors are present, it’s time to redesign your app.

According to traditional methodology, the company used to update their website or application once in 2-3 years. But as per the new technology era, you should update your application continuously and that may be based on analytics and user engagement. Continuous enhancing your mobile app in terms of design and functionality helps you in increasing the lead conversion along with enhancing user experience.

Apart from the points mentioned above, it is very important to understand that you can’t simply go for a redesign just because you like it. If your mobile app won’t improve the user experience, you should not do it. Redesigning any app is not a child play; it involves a wide variety of efforts from specialists such as designers, developers, marketers, business analysts etc and includes several major stages.

 

Redesign Services at Promatics

We at Promatics, first evaluate your existing mobile app and come up with a plan that what all changes do your application really needs and how those changes needs to be introduced. We have a team of dedicated and experienced professionals who can get your application redesigned with a really quick speed and reducing the downtime of app as minimum as possible.

 

Why Promatics for redesigning your app?

Application redesign can be expensive, when it comes to redesigning your app again and again. At Promatics, we understand what importance do your mobile app has for your business. Here is why you should move to Promatics for redesign:

We recommend redesign only after a thorough evaluation of your existing app. Our developers will go through your application to get an idea what all changes needs to be done or will that changes really increase your business and obviously revenue.

Redesigning any application takes couple of day, and that may affect your business. Our team of dedicated developers and designer’s works day and nights to get your app redesigned in as less time as possible.

We redesign your app with changes that customers and users will be attracted to it along with focusing on existing customers as well, that they won’t find problem using fresh design.

Our expert team of developers will enrich your mobile application with pleasing design and new features.