Gentlemen's Post

An e-Commerce website built exclusively for men's grooming products


Gentlemen’s Post is a subscription based ecommerce website which is fully focused on men’s products. The founders of Gentlemen’s post are a group of young and dynamic university friends who believe in the philosophy that “A well-groomed gentleman never goes out of style”. They built Gentlemen’s Post which is a subscription based ecommerce website to offer all gentlemen across the world the best grooming products. They wanted to make sure that all the lads have access to their grooming products whenever and wherever they needed it. The products that are offered have reached across three continents. Gentlemen’s Post have identified and offered old classics, prestige and natural grooming lines which match each man’s lifestyle. Gentlemen’s post offers free shipping. Their product pricing is on par with the leading competitors in the market.

Gentlemen’s Post has the perfect online personal care concierge service for male grooming essentials! They have your favourite brands and essentials made easily available at affordable prices, a customizable auto-refill and free shipping on every order.

  • Ecommerce Website Home Page
  • Subscription Packages
  • Ecommerce Website Categories
Technologies Involved



Web Design









About Project

Client: Bayview Hill Ventures Inc, Ontario, Canada

Website URL:

Business Requirements

Need of a subscription based e-commerce website exclusively for men’s products in order to cater to all their grooming requirements.

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Key Challenges

  • Gentlemen’s Post wanted an e-commerce website that would cater to all the grooming needs of all the men
  • They wanted a website that was based on a subscription mode and simple to use
  • They wanted to make it unique and confined to Men’s products related to grooming
  • A model where the user would be billed on the credit card only after the parcel is shipped
  • Needed to include a Reward Point System to encourage more shopping
  • Needed all the basic features for a typical ecommerce website such as Search, Sort, View, Filter items based on certain parameters input by users
  • Needed a secure payment method
  • Wanted an Option to track orders placed by users


We built an online subscription based ecommerce website using shopify. Our technology stack comprised of PHP, Node.JS and Python. We opted for Google App Engine to house the portal as it has robust infrastructure that matched Gentlemen’s Post requirements.

We made the website responsive to ensure it suited well to the need of customers who are tech-savvy and could access it via electronic devices such as mobiles, tablets and other similar handheld devices.


Salient Features of our Solution:

  • Free Registration: Users can create their free account by signing up.
  • Email notifications: Email notifications and alerts related to the user account, payment information, etc are sent to the user
  • Flexible user dashboard: Under the user Account, the users have the ability to change their delivery time frame for individual products. This allows them to have complete control over their parcels. if at any time the user would like to add an item to his parcel, simply checkout with the essentials of the choosing and indicate how often you would like to receive it.
  • Subscription based Model: The user goes to the Shop page and chooses items from favourite brands and products. Completes the checkout process and indicates how often he would like to receive the parcel (monthly, quarterly, annually).The frequency can be changed anytime. There is no membership fee or any kind of commitment
  • Easy Checkout: The user can checkout easily without hassle using two options for checkout.
  • Gift cards: These are delivered by email and contain instructions to redeem them at checkout. The gift cards have no additional processing fees.
  • Hassle free Payment: This feature allows the Gentlemen's Post to only charge the users credit card once the parcel is shipped and not any sooner. 
  • Speciality Lounge: At Gentlemen’s Post, is deeply committed to introducing specific and awesome manly products. That is why every month there are certain “must have items” offered for the modern gentleman that elevates their lifestyle or personal style. The product or the price is sure to standout.
  • Track Orders: Once an order has entered the shipping department, Gentlemen’s Post will email the client with a Canada Post tracking number where clients can track the progress of their parcel.
  • Search: This feature allows the users to search any item based on the product Name or type etc.
  • Sort: This feature allows users to search their favourite branded products on the website. There is an option to Sort by Price, Date, Alphabetically and by Best selling product. The results are displayed accordingly.
  • Favourable Mention: This feature displays the items by the Editor’s choice, Natural products and both the results are also shown together in the “All” option.
  • Reward Points: There are two ways to earn points
    • Make a Purchase - Get 10 points for every $1 you spend (excluding any shipping fees & taxes).
    • Refer a Friend - Get a $5 Off coupon for every new referral that successfully completes a first-time purchase.
  • View History: You can view the History that gives details of earned/used and balance of reward points. Rewards are issued as coupon codes that can be applied on the payment page during checkout (only one coupon code per order).
  • Social Media Integrations: This feature allows users to connect and share product information with friends via popular social networking sites such as Facebook, Twitter, Pinterest, Youtube and Instagram.


Gentlemen’s Post has launched its subscription based ecommerce website that has been successful in attracting various Gentlemen mainly from around Canada and the United States and across the globe to become their subscribed customers. The website provides good quality, and a flawlessly designed UI which is simple to use. It is designed to provide users a unique and a delightful experience by offering them all their favourite branded grooming products at their disposal at anytime. The users have the flexibility to select individual products or a package that is pre-defined; they can also change the frequency of receiving the items. The icing on the cake is its free shipping service and it’s Reward System that helps users earn.

Rewards Points Module

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