An important aspect with which people recognize a brand is its logo. Well, logo is a visually appealing signature of a company and is something that instantly attract the people. A well designed logo is that which conveys what the company does and reflects its personality in an attractive manner.
Logo should be simple and must not ever be difficult to figure out. It should reflect creativity at its best yet should be simple. Though, there is not an exact science involved behind designing a logo and most companies get the logos wrong, which affects their brand image to a great extent.
Here are some common mistakes that you must avoid while designing tour company’s logo:
Usage of resolution dependent raster graphics
In order give images a consistent quality devoid of any pixelation issues, you should use vector graphics instead of raster graphics. Vector graphics are also easier to edit are ideal when you are working with traditional print graphics.
While Adobe Photoshop acts clever when it comes to scaling pixels, vector graphics make tasks much easier.
Following Fads, Trends and Gimmicks
Designing is a field where new developments keep on taking place. But when it comes to your business logo, always remember you cannot get a logo developed by only following what’s in the trend right now.
Your logo should not be only for a specific period, it must be timeless as you cannot change it time and again. So instead of following latest trends while designing the logo, you must emphasize on a logo that represents the identity of your company.
Usage of inappropriate fonts
working with fonts seems easy and fun, but it should not be underestimated when it comes to designing your logo. An inappropriate font may ruin the creativity of the logo while a apt font will complement it perfectly. Thus,
always give a deep thought before selecting your font.
Copying the logos of successful brands
While there are many people who truly appreciate some of the great works and well-designed logos of the successful brands, aping them may not be healthy for your brand. Always be original and creative with your ideas, because by just copying some of the brand logos, you cannot make your brand succeed.
Indulging in complex and over-complicated things
Well, sometimes it is really tempting to design and create a logo that showcases your true potential and skills but at the same time we must not forget that an overly complex design may fail to serve its purpose correctly. Sometimes, simplicity at its best is what does the job perfectly. Thus, never indulge in complicating the things, only focus on creating the creative design that relate to the brand and business in the right manner.
So, while designing a logo always follow the above mentioned points in order to develop successful logos. Keep your logo simple that represents the brand and ensure that it instantly catches one’s attention. Know your audience and design for them.