Insights

Entrepreneurs love to play with ideas and bring something new to the table; something new and revolutionary that solves an important problem. These people are on a quest to make life better by making technological breakthroughs. This very same innovation powered by the pursuit of improving man’s lifestyle made Apple the most valuable tech company … Continue reading

Think about it, you have a bizarre picture that you painted on your laptop using paint and looks something like this:     No way. Who would buy such a thing? Let alone that there is no point in this mess that I just created 5 minutes ago, this thing cannot be sold. It is … Continue reading

We start with two buzzwords of today; Artificial intelligence AI and user experience UX.   a.) Artificial intelligence is the ability of a machine to operate intelligently, similar to how a human brain works.   b.) User experience ultimately translates into how a particular person responds to and feels about a certain interface, service, or … Continue reading

User growth is what every business aims for, be it a small shop around the corner or a billion-dollar tech company. The ultimate goal for any business is to earn profits and it is not possible to achieve the targets on that without selling the product at an appropriate scale. And for this, you need … Continue reading

If you truly want to understand someone, walk a mile in their shoes and you will know what do they experience in their everyday life. You will know about what do they get to bear within every now and then, what makes them happy and what causes them to lose all hopes on something.   … Continue reading

Introduction Scientific progress resulted in huge developments to ease the lives of humans. Instead of traveling on foot, people have started using cars and planes. Although these are all very helpful on their own lack of physical activity has degraded people’s health. Now people perform most of their jobs from the office limiting their physical … Continue reading

The digital landscape is fast evolving to match the trends in the market and serve user expectations. While some of these trends can be momentary others are here to stay.   At Promatics, we believe every app business must know that users are spoiled for choice when it comes to picking mobile apps. To engage … Continue reading

As a society, we are experiencing phenomenal shifts in how we are using our mobile handsets even for small tasks, given the social distancing norms levied on us. Consequently, mobile app development is too transitioning since COVID-19 raised its ugly face. While we would love to assume that the pandemic is just a phase, the … Continue reading

In this era of digitalization, businesses are encashing on the growing popularity of mobile handsets to expand their outreach. Clearly, mobile app development is the best way to digitize a business venture. However, it is not as easy as it sounds; the choice of mobile app operating system can determine the failure or success of … Continue reading