Insights

Introduction In a mad rush to conquer users, every app business is trying to offer the most engaging experience possible. Be it through marketing or with break-through innovations, app businesses are focused on making a mark in the life of their users. While an important contributor to the success of app businesses, marketing doesn’t guarantee … Continue reading

What started as an idea on a wintry evening in Paris way back in 2007, blossomed into a functioning ride hailing service in 2010. Uber received just $1.25 million funding in October 2010 and is currently one of the most successful tech startups in the world. Uber’s ride-sharing business generated a staggering $9.2 billion in … Continue reading

4G LTE, which is now available even in remote corners of the globe, has changed the way people consume data. It’s made watching movies, streaming high quality videos and games easy for anybody with a supported device. Much has been discussed about its successor 5G and a lot of questions still remain unanswered. However, what … Continue reading

The global financial ecosystem is undergoing a rapid transformation, with digital lending solutions emerging as one of the most disruptive innovations in recent years. Loan disbursal apps have become a cornerstone of this shift, enabling users to access credit in a way that is faster, more convenient, and significantly more efficient than traditional banking systems. In the past, applying for a loan involved multiple steps such as visiting a bank branch, submitting extensive paperwork, and waiting days or even weeks for approval.

We’re moving towards a completely mobile driven world. It is expected that by 2020, there will be close to 6 billion mobile users. In 2018 alone, there were close to 194 billion instances of mobile app downloads. With a 120% increase in consumer spending, thanks to in-app subscription models, now is a ripe time to … Continue reading

In recent years, people in general spend more time using mobile applications than on mobile browsers. In fact, people spend 80% of their mobile minutes while navigating through apps. However, smartphone conversion rates tell a different story. They are significantly lower than desktop conversion rates, necessitating a more active approach towards driving engagement and conversion … Continue reading

Success in the world of mobile apps can be ephemeral if a business doesn’t keep up with times. Given the fierce competition and race to emulate with the latest trends, an app is celebrated on one day and labelled outdated on the other. Sometimes, a business has invested years in building and testing an app … Continue reading

Android users were able to choose between 2.1 million apps in 2018. The adoption of mobile apps for the simplest of functions predicts bright futures for the industry. Most people think that a seemingly great app idea is just what they need to start a profiteering app business. However, o the other hand, a recent … Continue reading

It is common knowledge that consuming work schedules, intense pressures, indulgent lifestyles and rising stress levels have ushered in an era of fertility discrepancies in modern women.  Many women today are prioritising careers, postponing marriage and motherhood for later. This further aggravates the contraception rate which is inversely proportional to age. Important factors like menstrual … Continue reading