Insights

We all know about the fleeting attention spans and patience of the generation of users today. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. Businesses delivering their services or products to clients are working incessantly on mobile apps as a way to enhance their customer service. To retain their … Continue reading

The Middle East and North Africa (MENA) region is experiencing a mobile revolution, presenting a vast and lucrative opportunity for app developers worldwide. With a rapidly growing smartphone user base, increasing internet penetration, and a unique cultural landscape, the MENA region demands a strategic approach to app development, particularly when catering to the Arabic-speaking audience. … Continue reading

Introduction Location data can be an invaluable resource when it comes to activities like engaging customers. Insidious use of mobile devices has brought forth an extensive flux of user information like geolocation data, which is of immense value for marketers. More often than not, businesses lack the basic technical skill set to use this data … Continue reading

The user interface (UI) is the mechanism that allows us to interact with machines. VUI or Voice User Interface uses speech recognition technology to facilitate interaction between user and technology. Largely hands-free, VUI allows interactions that are more convenient than any other form of user interface. VUI is a user-facing interface, so the focus here … Continue reading

A fully functional app is a result of a great app idea, mindful development along with upbeat maintenance. Most business owners see the process of application launch as limited to app development, and tend to overlook the time and resources incurred by app maintenance practices while allocating finances for the process. It is imperative to … Continue reading

Developing a successful mobile app for business requires close association of designers, developers and businesses. Coming from radically different backgrounds, all three tend to have different viewpoints for app design. While mobile applications have become a necessity for every modern business weather big or small, it is highly unlikely that a business owner has intricate … Continue reading

An app designer’s quest for an engaging app UX has lead to the massive traction around the icon design today. We are a generation of unapologetic phone users. We interact with our phone every now and then on purpose and purposelessly as well. Needless to mention, the icon can be a strong driving factor behind … Continue reading

It’s the age of smartphone addiction. According to a recent emarketer report, a US adult will spend an average of 3 hours, 35 minutes per day on mobile devices in 2018, an annual increase of more than 11 minutes. A smart business owner is someone who puts this knowledge to use and builds upon it … Continue reading

Why Do You Need a MVP for your Mobile App Idea? While the big numbers about the count of apps on iOS and Android portray a tale of triumph of mobile app technologies in today’s world, a low success rate of app-based businesses tells a different story. Intense competition warrants only the survival of the … Continue reading