Insights

Considering that 30% of the world population is active on some social media platform or the other, ignoring the need for a killer strategy can pave the way to immediate marketing failure. Much before creating a strategy that works, many start-up businesses are still struggling with understanding what social media exactly is.   What is … Continue reading

Mobile ransomware is a malicious program that locks down your mobile, encrypts files and steals sensitive data. The attacker demands a ransom payment to unlock the device and return the data to the user.   The ransomware is generally obtained from organized crime groups. Smartphone users are tricked into accidentally downloading of malware through social … Continue reading

Although they both talk about the concept of reality, Virtual and Augmented Reality are two very different issues and should not be confused with one another. Virtual Reality diverts you from it while Augmented Reality enhances or adds more to it. Both technologies are on the verge of changing the way we look at the … Continue reading

  The on-demand app economy has taken over the traditional business models by providing people with what they want. In fact, it has become the most talked business term in today’s competitive world.  The technology sector is fast growing, as a result of which apps have become the mainstream. Since the inception of the App … Continue reading

Small business owners are often pulled back in several directions due to the every changing requirement of customers. Being the owner of small business, you are not only in charge of daily operations, but must handle employee issues, payroll, and financial transactions, communicate with clients and so on. If you want to maximize the productivity … Continue reading

Gone are the days when everybody wants a website. Today, more and more people are looking for native apps and not web apps. It has become an important factor for companies to convert their websites to mobile apps.   There is a great increase in the potential to reach customers through their phones. Mobile technology … Continue reading

The increasing demand of smart devices has changed the picture of Software as a service (SaaS) applications.  Following the current trend, many SaaS companies are focusing on mobile app development.   Mobile SaaS is taking off among small, medium and large businesses, regardless of the industry. The need of flexibility and ease of deployment is … Continue reading