Case Study

HCH - Access Money Differently

HCH Finance is a pioneer in offering online invoice factoring services in Uganda. We aim to become Uganda's leading and largest entity in factoring and other innovative services and products within the next 3-5 years by offering growing small to medium sized enterprises an alternative to traditional bank loans and overdrafts. Get all available financing options right here in real time.

The Challenge

The rise in users conducting online shopping has lead to Retail software development. Like any other technology, e-commerce has progressed over the decades and continues to flourish swiftly. This e-commerce acts as an effective way to engage users efficiently.

But a large scale web application has characteristics such as these:

Project Goals

To help people get clothing of their choices order clothing easily
To help stores grow their business in a wider market
Save user time with fast delivery
List only the certified stores/clothing in over the city

User Goals

React out to desired clothing from various storess in various cities
Easy order system
Track order in real time & be in touch with courier
Multi payment option via net banking, card or choose cash on delivery

Target Users

People new in the city
People with busy schedule
People who don't love or want to cook everyday
Who want to taste various clothing from various storess.

Empathy Mapping

Empathy is the ability to put yourself in another’s shoes – to understand their feeling, motivations, views and, therefore, why they act the way that they do.

Empathy map will help us understand our user's needs while we develop a deeper understanding of the persons we are designing for. It is one tool that help us empathize and synthesize our observations from the research phase, and draw out unexpected insights about our user’s needs.

Says

Online delivery is fraud
User not getting desired clothing
I want to do cash payment
Time commitment is bad
clothing is not hygenic

Thinks & Feels

What is best rated item?
Delivery - Paid or Free?
How long will it take to deliver an item?
Nearby stores & clothing review
What if someone want to Track order?
clothing will be Forzen or Fresh?
Most popular dishes in the area

Does

Order from best nearby storess
Order from office to get quick delivery
Taste different varity of clothings
Browse among multiple stores and desired categories
Add to favourites or Repeat Previous order

Prominent Features

UX research employs a variety of techniques, tools, and methodologies to reach conclusions, determine facts, and uncover problems, thereby revealing valuable information that can be fed into the design process.

So, here are some major things that we pointed out during Research phase: