Case Study
SEEKH.AI: FIRST AI TRAINING FOR FRONTLINE WORKERS
Promatics Technologies partnered with Seekh.ai to design and build a WhatsApp-first, AI-powered training and assessment platform focused on blue-collar and frontline workers. The main goal was to create a scalable SaaS platform where companies can train their workforce without depending on mobile apps or complex learning systems. The platform allows organization to create training courses, deliver lessons directly on WhatsApp, evaluate practical skills using AI, and reward workers automatically — all while maintaining strong operational control at the enterprise level.
The Challenge
Building a training platform entirely on WhatsApp came with multiple challenges at both technical and operational levels. WhatsApp Business APIs have strict policies, template approval rules, and message limitations, which made it difficult to design flexible yet compliant learning flows. At the same time, the platform needed to support users with low literacy levels, meaning training had to rely more on voice, video, and simple interactions instead of long text-based content. Another major challenge was verifying real-world skill learning, as traditional quizzes are not enough for frontline roles. Additionally, the platform had to work as a multi-tenant SaaS product, supporting multiple companies with different training needs, seat limits, billing plans, and reward structures. Managing WhatsApp messaging costs and AI usage costs at scale was also critical, requiring strong monitoring and control mechanisms to ensure long-term sustainability.
- Training without mobile app dependency
- Easy-to-use platform for low-literacy users
- Real skill verification
- Scalable SaaS for multiple companies
- Multi-language training support
- Motivation through rewards
- Clear billing and subscription control
Client’s Expectations
- Fully WhatsApp-based learning experience
- Voice, video, image, and button-based interactions
- AI-based video and voice evaluation workflows
- Global Admin and Company Admin multi-tenant architecture
- Language configuration and multi-language templates
- Reward management with automated payouts
- Pricing plans, invoice management, and seat governance
Promatics’ Deliverables
Prominent Features
Seekh.ai enables WhatsApp-first training with structured courses, scheduling, and AI-powered evaluation. It also provides enterprise controls for billing, templates, AI usage, and large-scale deployment.
Course Management & Lesson Builder
Seekh.ai provides a structured course management system for creating and managing training programs. Courses are delivered as simple WhatsApp lessons, allowing easy content updates.
Content Types for WhatsApp Delivery
The platform supports text, image, audio, and video lessons to suit different learning styles and literacy levels, ensuring reliable delivery within WhatsApp’s technical limits.
Enterprise Account Overview
The enterprise account overview shows subscription status, seat usage, billing details, and active courses. It helps teams quickly identify accounts needing attention and manage relationships effectively.
Seat Management
Seekh.ai offers seat management with upgrade and downgrade requests handled through the admin panel. Bulk allocation and logged changes ensure transparency and support large enterprise onboarding.
Course Scheduling & Delivery Controls
The platform allows administrators to schedule course delivery based on workforce availability, ensuring lessons reach users at the right time and improving engagement and completion rates.
WhatsApp Template Management
Seekh.ai includes a WhatsApp template management system supporting standard and custom templates. Templates are organised by use cases to ensure consistency while allowing flexibility for training scenarios.
Pricing Management
The pricing management module lets administrators set plans, per-seat costs, discounts, and volume-based rules. Flexible pricing supports different business models and enterprise negotiations.
Invoice Management
The invoice management system tracks invoices, payment status, and overdue timelines. It allows viewing, downloading, and sending reminders to ensure clear financial visibility and smoother revenue operations.
Template Approval & Compliance Workflow
An approval and rejection workflow ensures WhatsApp compliance and quality control. Reviewed templates with clear rejection reasons maintain stable delivery and reduce the risk of blocks.
WhatsApp Number Management
The platform manages WhatsApp business numbers at scale, allowing tracking, assignment, monitoring, and deactivation. This ensures operational visibility and quick response to messaging issues.
Cost Control: AI & WhatsApp Metrics
Dashboards track AI usage and WhatsApp messaging costs at the company level. Alerts warn admins near limits, preventing overruns and supporting sustainable platform scaling.
Support System
The platform includes a support system to log, prioritise, assign, and resolve issues. Attachments and status tracking enable faster resolution with minimal disruption for enterprise clients.
Admin Access
Admin access tools allow authorised support users to temporarily access company environments for troubleshooting. This reduces dependency on long communication cycles and speeds up issue resolution.
Built for the 70% of Your Workforce Using WhatsApp, Not Email
Your office staff gets Slack and LMS portals. Your frontline workers get ignored. SeekhAI treats them like the adults they are: training delivered where they already are, in the language they speak at home.
95% completion vs. 23% on traditional LMS
No more "one English version for everyone"
If they have WhatsApp, they are ready
Not just "clicked through"
Outcome
Promatics successfully delivered Seekh.ai as a scalable, enterprise-ready WhatsApp training platform. The solution enables real-world skill training, measurable performance tracking, and operational control across multiple companies. By combining a simple WhatsApp-based user experience with strong admin and governance tools, Seekh.ai is well positioned for large-scale workforce training adoption.
- WhatsApp-first training model
- AI-based skill verification
- Strong template and number governance
- Seat and billing automation
- AI and messaging cost
- Monitoring
- Integrated support system
Key Achievements
- High adoption among frontline workers
- Improved training credibility and outcomes
- Reliable WhatsApp operations
- Enterprise scalability and control
- Long-term financial
- Sustainability
- Faster issue resolution
Impact
Software &
Technologies Used
Languages we have used to create app user friendly across multiple devices without compromising the speed.
React.js
The backbone of the web, shaping digital landscapes with structure and semantics
Next.js
Building fast web applications, delivering seamless performance and scalable user experiences
TypeScript
Strengthening JavaScript with types, enhancing scalability effortlessly
Tailwind CSS
The utility-first framework, crafting modern interfaces with speed and precision
HTML5
Building utility-first designs, shaping modern interfaces effortlessly
CSS3
Empowering dynamic styling and interactive experiences with precision and creativity
Node.js
Crafting visual magic, shaping digital beauty effortlessly
Express.js
Empowering seamless navigation and location-based experiences with precision and innovation
PostgreSQL
Powering data integrity, scaling performance effortlessly
Redis
Powering real-time experiences with ultra-fast data retrieval and caching
Sequelize
Simplifying database management with structured models and scalable architecture
RESTful APIs
Connecting systems through standardized endpoints and scalable communication
Nginx
Reverse proxy & traffic routing
Gupshup
Empowering seamless customer communication with conversational messaging solutions
ChatGPT
Empowering flexible and scalable database solutions with document-oriented storage
Anthropic Claude
Empowering intelligent and responsible AI solutions with advanced conversational capabilities
Google Cloud Translation API
Breaking language barriers instantly, shaping global communication effortlessly
LangChain
Empowering intelligent and scalable AI workflows with context-driven orchestration
Python AI Services
Powering innovation effortlessly, shaping scalable solutions seamlessly
Stripe
Empowering seamless and secure payment solutions with scalable global transactions
JWT
securing identities, enabling trust and seamless communication across systems.
OAuth 2.0
Enabling secure authorization, scaling access effortlessly
Amazon S3
Storing data securely, powering scalable storage effortlessly
Docker
Packaging applications seamlessly, ensuring deployment consistency effortlessly
GitHub
Managing code collaboratively, shaping development workflows effortlessly
Promatics helped us shape Seekh.ai into a scalable and enterprise-ready platform. The team understood the WhatsApp constraints, operational complexity, and AI workflow requirements from day one. The final platform is simple for frontline users while providing powerful controls for enterprise operations and growth.
Sriganesh T.V, Co-Founder
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