Best UX Research & Insights services

UX Audit & Strategy

UX Audit & Strategy uncover design decisions based on the real behaviours, needs and expectations of the intended users through data analysis. By identifying critical gaps and opportunities early in the project, UX Research minimises the number of assumptions made and the inherent risks of design. Qualitative and quantitative methodologies by Promatics Technologies are combined to ensure the project has a complete picture of how to meet user needs, including user interviews, surveys, usability tests, journey mapping and heuristic evaluations, resulting in user-friendly, high-performing products that foster greater user engagement, satisfaction and longevity.

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120+ UX Audit & Strategy Projects Delivered
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User-Driven Audits. Strategic UX Decisions. Measurable Impact.

Evaluate existing user journeys, interfaces, and interactions through qualitative and quantitative analyses. Identify areas of friction in the design & usability of your product across multiple platforms and channels.

Comprehensive Experience Evaluation

Conduct User Experience Audits based on qualitative and quantitative research and findings rather than relying on assumptions. The insights generated will allow you to develop a strategy based on actual user behaviour.

Data-Backed UX Feedback

User Experience Audit feedback into actionable steps, helping you to establish a clear path forward to improve UX based on prioritised improvements.

Actionable Strategic Roadmaps

Ensure users' expectations align with your business' goals/objectives and success metrics, as well as create strategies that support your users' engagement, conversion, and growth.

Business & User Alignment

Identify potential usability problems early, which will allow you to minimise costly rework and development to improve user experience and product performance.

Risk Reduction & Optimization

Detect usability risks early to minimize rework and development costs. Optimize experiences before issues impact users or performance.

Scalable UX Strategy Frameworks

Build UX strategies that adapt as products evolve and scale. Maintain consistency and usability across future enhancements.

Our Work

Consumer TechOn DemandSaaSFlutter

Supernan - On-Demand Childcare & Social Assistance App

Supernan partnered with Promatics to revolutionize childcare by developing a secure, flexible, and transparent on-demand platform connecting parents with trusted caregivers. The goal was to bridge the gap between traditional babysitting services and the modern need for convenience, safety, and real-time engagement. The challenge was to create an ecosystem that ensured child safety, enabled live updates, seamless payments, and efficient caregiver scheduling—all while maintaining a simple, intuitive experience for parents and providers alike.
Leveraging React.js, Flutter, Node.js, and Firebase, the Promatics team delivered a feature-rich, cross-platform solution with advanced scheduling algorithms, real-time notifications, secure payment integration, and responsive design—empowering parents with peace of mind and redefining the future of childcare services.

Industry

Childcare & Social Assistance

Client

Supernan Childcare Solutions Private Limited

Services

App Development / Web Development

MediaEntertainmentB2BSaaSAndroid

Video Compressor - Solving the Size Dilemma

RaySaar Technologies partnered with Promatics to create a next-gen video compression app designed to help users shrink large video files without sacrificing quality. Developed with simplicity and efficiency in mind, the app enables quick compression, editing, and sharing of videos—ideal for WhatsApp, email, or storage optimization on Android devices.
The challenge was to build an intelligent compression system that maintains video clarity while supporting multiple file formats, trimming, cropping, and audio conversion—all within an intuitive interface accessible to everyday users.
Using Kotlin, Java, FFmpeg Libraries, and Firebase, the Promatics team engineered a fast, reliable, and feature-rich app capable of batch compression, cloud uploads, and real-time analytics—delivering a seamless and high-performance experience across Android devices.

Industry

Media & Entertainment

Client

Ray Saar Technologies

Services

Mobile App Development

RetailFlutterEcommerce

V2Kart - eCommerce Fashion App

V2 Retail, a leading fast fashion brand based in New Delhi, partnered with Promatics to build a cutting-edge eCommerce mobile app tailored for Gen Z shoppers—taking inspiration from global giants like Zara, Uniqlo, and H&M.
The challenge was to create a fast, trend-driven platform offering real-time inventory sync, personalized recommendations, and a seamless user journey that keeps pace with ever-evolving fashion trends.
Using Flutter, Node.js, MongoDB, and Firebase, the Promatics team delivered a high-performance, visually engaging app that redefined V2's digital retail presence and elevated the brand's customer experience to global standards.

Industry

eCommerce, Retail

Client

V2 Retail Limited

Services

App Development

Trusted By

Empowering Global Brands and Startups to Drive Innovation and Success with our unparalled expertise and commitment to excellence

Google Developers
Webby Award
ISO Certified
Clutch 2024
Microsoft Partner
Top GenAI Company
Awwwards Site of the Day
Silicon India
Google Developers
Webby Award
ISO Certified
Clutch 2024
Microsoft Partner
Top GenAI Company
Awwwards Site of the Day
Silicon India

Our Structured UX Audit & Strategy Process for Identifying Experience Gaps

Phase 1

Analyze Product & Business Context

Understand the objectives of your product, and business goals. Understand your target users and how they define success. Establish context for your audit.

Phase 2

Data & Analytics Review

Review your data from an analytics perspective. By reviewing your data from user behavior analytics heatmaps, and performance metrics, you can identify patterns of use, drop-offs and high frictions points in your product.

Phase 3

Heuristic & Accessibility Evaluation

Review your interfaces against a set of established usability principles and accessibility standards. Identify any usability violations; any inconsistencies or compliance gaps in your product.

Phase 6

UX Strategy & Improvement Roadmap

Create a strategic direction for your UX with recommendations that are clearly actionable, design principles, and a prioritized list of initiatives. Your roadmap should be aligned with both your business and user outcomes.

Phase 5

Synthesize & Prioritize Insights

Synthesize your findings in the form of clear insights and categorize issues based on; severity, impact and effort; focus on high-value opportunities that will provide measurable improvement.

Phase 4

User Journey & Flow Assessment

Review a user's journey and task flow from beginning to end, and identify breakdown in the way users interact with your product. Look for misalignments between user expectation and actual interaction.

Phase 7

Validation, Alignment & Next Steps

Use analytical tools to validate the effectiveness of your UX audit, ensuring that all activity findings and recommendations are in alignment with your organization's business goals and objectives. Finally, as soon as you have validated the success of your UX Audit, publish and communicate the results with your organization.

Other Services

Mobile Application Development
AI Solutions
Other Services

Hire UX Audit & Strategy Experts

Hire experienced UX specialists with extensive experience in the UX evaluation, enhancement and improvement of your digital product and its success as an eCommerce business. Our UX A&S experts provide in-depth user behaviour analysis, identify usability problems, and prepare detailed interaction flow diagrams. This information helps you make better decisions when designing your product and will also provide you with the insight to create a better user experience for your customers. Additionally, the expert-led approach of our team provides more than just usability improvement; it also improves user engagement and long-term success of your product.

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frequently asked questions

A UX Audit & Strategy Expert will carefully analyze your current digital systems to find out how they are working, where they can be improved, and what kind of users are having difficulty with your content.
It is time to hire an expert when you have low user involvement with your products or services, see that your conversion rates are consistently decreasing, or have plans to redesign your website, application or product and want to validate those decisions using the real-life behaviour of the users who interact with your product/service.
The most common deliverables from a UX Audit include: findings from usability tests, heuristic evaluations, Journey Maps, prioritized recommendations and a Strategic UX Improvement Roadmap.
While an exact time-frame cannot be provided due to the variable nature of product complexity and project scope, most audits will be completed between two and six weeks from the initiation of the project with strategic development/focus and agreement reached by stakeholders on the day of completion.
UX Audits increase consumer engagement and conversion, as well as improve the consumer satisfaction and retention rates, by reducing friction and improving the ease with which consumers can navigate through websites and products. In addition, a UX Audit will minimize the potential for design or development mistakes by learning from actual user behaviour during the Testing phase of the audit.
UX Audit & Strategy Experts will work closely with the client's in-house Design/Development Team and stakeholders so that the strategies developed in the UX Audit can be successfully executed.