Insights

An interesting post-mortem of startup failures by CB Insights states that 42% of them fail due to lack of market need. Believing that you have a great app idea does not equal having a profiteering app business in all cases. It is only when your app has a substantial target market that it will fetch … Continue reading

The advent and adoption of mobile devices have narrowed down the gap between buyers and sellers phenomenally. Given the convenience brought forth by mobile devices, customer acquisition is much easier for modern businesses due to enhanced outreach and latest targeting techniques. Still, there is a big chunk of customers who are interested in buying stuff … Continue reading

Like two peas in a pod; Cloud Firestore vs Realtime Database from Firebase present a difficult case of choice for budding developers. Both are cloud-based client-accessible database solutions for mobile apps that support real-time data syncing.   For some time now; developers have used Realtime Database as a tool that sets up and provides a … Continue reading

The mobile app revolution has got us accustomed to the ease of use and on-demand resources. According to a Statista report, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising in 2020. An efficient tool for engaging, informing and assisting customers or employees, mobile applications create … Continue reading

Introduction  We are a generation hooked to our cell phones for things as simple as keeping a track of time to as crucial as managing finances. According to a recent statista report ,there are going to be 258.2 billion app downloads in 2022. Of the average daily time spent on mobile phones, a large chunk … Continue reading

It is a fact that mobile app developers relish data. Be it the download numbers; ROI from the app or the retention rate, analytics helps an app business know what does a user actually want from their product. It’s crucial to track the dynamics of a finished product with the help of analytical tools.   … Continue reading

A brilliant amalgam of the virtues of television and digital videos, OTT apps are a rage today. The acronym ‘OTT’ stands short for the phrase Over-The-Top. OTT service allows a user to stream content online without any sign up for a cable or satellite TV service.   A report from Limelight Networks claims that Indians … Continue reading

We all know about the fleeting attention spans and patience of the generation of users today. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. Businesses delivering their services or products to clients are working incessantly on mobile apps as a way to enhance their customer service. To retain their … Continue reading

The Middle East and North Africa (MENA) region is experiencing a mobile revolution, presenting a vast and lucrative opportunity for app developers worldwide. With a rapidly growing smartphone user base, increasing internet penetration, and a unique cultural landscape, the MENA region demands a strategic approach to app development, particularly when catering to the Arabic-speaking audience. … Continue reading