Insights

There is a difference between the experiences of users and the experience of a customer. In most of the cases, it has been found that the designers are able to satisfy the users, but not the customers. The process of customer experience begins when they bargain the price of the products, to while they use … Continue reading

The world is in need of more A/B testing. The reason is A/B testing is generally the successful way for raising conversion rates. Sadly, as stated by Ecoconsultancy, A/B testing is being done by measly 38% of companies. Evidently, it is a problem. What is being proposed in this article are the 5 times when … Continue reading

Uber has been one of the top tier services when it comes to booking taxis and the simplicity that they offer is truly unmatchable. In just seven years they have managed to rank in millions of dollars each year and they have accumulated about 8 million users who swear by their quality of service. So … Continue reading

The four technologies for the web development are important to know for the marketers in this digital age. These days marketing has become more focused on digital technology. Thus, the decision makers from across all the sectors right from the consumer brands to B2Bs, even the law firms also need to concentrate on the younger … Continue reading

Many business leaders and owners look upon digital marketing as an unaffordable luxury. It is an expense that adds to the costs of doing business. For them, the sales function on the other hand contributes directly to the bottom line. Money can be allotted for digital marketing only when the budget is flexible and large … Continue reading

Most entrepreneurs will tell you that off-the shelf; packaged software is sometimes not the right solution for all your business needs. Each business is different and needs a precise solution that can fit its needs accurately. Packaged software might just prove to be square pegs in round holes, if you have not done your research … Continue reading

Learning to design is fun and easy, but designing and producing good work can prove to be a daunting task. In many cases, often we find ourselves scratching our heads and making best efforts to understand the pattern we designed, or making a lot of changes only because of a newly added designing feature. Such … Continue reading

Like every other industry, Software Development field is also full of myths and false suppositions. If you ask designers for the best approach to accomplish something in most efficient manner, you are most likely to get more than you expected. Likewise some ideas and opinions become more popular than others although they have been proven … Continue reading

Every year in January, Consumer Electronics Show takes place in Las Vegas, where thousands of companies announced their new and exciting gadgets and products they have worked on secretly. This year’s CES show was no different with some of the most extraordinary launches taking place from 6th Jan- 9th Jan ranging from amazing TVs, drones … Continue reading