Insights

Customers change with time, and so do their needs. But, you must upgrade and transform the customer experience to keep customers glued with your brand.   Moreover, to make them loyal to your brand, you must acknowledge that the customers are different from each other. So, valuing the differences in the customers’ preferences, successful businesses … Continue reading

As we trap ourselves in a self-imposed quarantine to avert the terror of the COVID-19 global pandemic, grocery apps are suddenly emerging as saviors helping all confine themselves to the four walls of their abode. While everything else can wait, survival depends on the consumption of the essentials. Sourcing essentials can be cumbersome in the … Continue reading

Given the widespread usage of mobile phone devices and increased reliance on apps to execute many days-to-day functions, users may have to open an app in pitch dark ambience. Very often, the light that the app emits in pitch dark is too high and almost piercing for a user’ eyes. There have been reports that … Continue reading

The exponential growth of e-commerce mobile apps has propelled them beyond mere transactional tools, transforming them into indispensable companions for modern consumers. As the competition intensifies among e-commerce giants, the battle for supremacy hinges significantly on the ecommerce app features that these mobile apps offer. Just how much are mobile apps driving e-commerce growth? We’ll unveil the eye-opening numbers. Mobile commerce already accounts for a whopping 31% of all retail e-commerce sales in the United States, and that number is projected to grow to 53% by 2025. Conversion rates from mobile apps are three times higher than mobile sites, and mobile shoppers spend twice as much money as other customers. When developing an e-commerce mobile app, it’s crucial to carefully consider the e-commerce mobile app features that align with your business goals and customer needs. But be aware e-commerce mobile apps are not equal. So, what is the difference?

The continent Africa has been home to some of the world’s fastest-growing economies with GDP well above the global average, in the recent past and figures state that 2020 would not be any different. Countries like South Sudan (8.2%), Rwanda (8.1%) Côte d’Ivoire (7.3%), Ethiopia (7.2%), Senegal (6.8%), Benin (6.7%) and Uganda (6.2%) along with … Continue reading

85% of the large and medium businesses are expected to have chatbot automation by 2025. Interactive applications that engage customers through meaningful dialogue, chatbots are the way forward for companies which intend to beautify their customer service, marketing and lead generation operations. The choice of Chatbot builder can be a game-changer when it comes to … Continue reading

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading

Mobile App market sure is one crowded space with more than 4 million apps available for download on the Google Play Store and Apple app store combined. For an app business to make its presence felt in this stream of innumerable tech marvels, the app product needs to be outstanding, should leverage the right technologies … Continue reading

What is Mobile App Wireframing? Wireframes can be described as pure black and white layouts that outline the specific size and placement of page elements, features, conversion areas and navigation on an app or website. They lack real design elements like colours and fonts and are used to bring out an app’s structure specifically. Done … Continue reading