Insights

The Middle East and North Africa (MENA) region is experiencing a mobile revolution, presenting a vast and lucrative opportunity for app developers worldwide. With a rapidly growing smartphone user base, increasing internet penetration, and a unique cultural landscape, the MENA region demands a strategic approach to app development, particularly when catering to the Arabic-speaking audience. … Continue reading

Introduction Location data can be an invaluable resource when it comes to activities like engaging customers. Insidious use of mobile devices has brought forth an extensive flux of user information like geolocation data, which is of immense value for marketers. More often than not, businesses lack the basic technical skill set to use this data … Continue reading

A fully functional app is a result of a great app idea, mindful development along with upbeat maintenance. Most business owners see the process of application launch as limited to app development, and tend to overlook the time and resources incurred by app maintenance practices while allocating finances for the process. It is imperative to … Continue reading

It’s the age of smartphone addiction. According to a recent emarketer report, a US adult will spend an average of 3 hours, 35 minutes per day on mobile devices in 2018, an annual increase of more than 11 minutes. A smart business owner is someone who puts this knowledge to use and builds upon it … Continue reading

Why Do You Need a MVP for your Mobile App Idea? While the big numbers about the count of apps on iOS and Android portray a tale of triumph of mobile app technologies in today’s world, a low success rate of app-based businesses tells a different story. Intense competition warrants only the survival of the … Continue reading

According to figures quoted by Strategyanalytics.com, worldwide revenue from mobile video will reach $25 Billion by 2021. Videos can be crowned as the king of virtual hierarchy and rightly so. A perfect medium to feature all types of content like text, music, photographs, links, and even podcasts; a video interestingly indulges the audience’s sense of … Continue reading

  Dog-to-dog competition in the app world ensures the survival of only the fittest. With the total number of available apps on the Google Play Store as on March 2018 shooting up to 3.3 million according to a report published on statista.com, getting a user to choose your app instead of competition is more difficult … Continue reading

What is a Web Push Notification?   Imagine a customer who enters a store but doesn’t purchase a thing, because nothing of his interest is presented to him in the shop. This can be a massive loss for a business. Similarly, letting a website visitor leave the web page without converting it into a sale … Continue reading

Modern day lifestyles warrant the use of apps for a range of tasks from some as grueling as managing finances to ones as simple as connecting to a loved one instantaneously. According to a Businessofapps.com report, the total number of mobile app downloads in 2017 was 197 billion. An honest consumer is spoilt for choice … Continue reading