Insights

Introduction  We are a generation hooked to our cell phones for things as simple as keeping a track of time to as crucial as managing finances. According to a recent statista report ,there are going to be 258.2 billion app downloads in 2022. Of the average daily time spent on mobile phones, a large chunk … Continue reading

It is a fact that mobile app developers relish data. Be it the download numbers; ROI from the app or the retention rate, analytics helps an app business know what does a user actually want from their product. It’s crucial to track the dynamics of a finished product with the help of analytical tools.   … Continue reading

A brilliant amalgam of the virtues of television and digital videos, OTT apps are a rage today. The acronym ‘OTT’ stands short for the phrase Over-The-Top. OTT service allows a user to stream content online without any sign up for a cable or satellite TV service.   A report from Limelight Networks claims that Indians … Continue reading

We all know about the fleeting attention spans and patience of the generation of users today. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. Businesses delivering their services or products to clients are working incessantly on mobile apps as a way to enhance their customer service. To retain their … Continue reading

The Middle East and North Africa (MENA) region is experiencing a mobile revolution, presenting a vast and lucrative opportunity for app developers worldwide. With a rapidly growing smartphone user base, increasing internet penetration, and a unique cultural landscape, the MENA region demands a strategic approach to app development, particularly when catering to the Arabic-speaking audience. … Continue reading

Introduction Location data can be an invaluable resource when it comes to activities like engaging customers. Insidious use of mobile devices has brought forth an extensive flux of user information like geolocation data, which is of immense value for marketers. More often than not, businesses lack the basic technical skill set to use this data … Continue reading

The user interface (UI) is the mechanism that allows us to interact with machines. VUI or Voice User Interface uses speech recognition technology to facilitate interaction between user and technology. Largely hands-free, VUI allows interactions that are more convenient than any other form of user interface. VUI is a user-facing interface, so the focus here … Continue reading

A fully functional app is a result of a great app idea, mindful development along with upbeat maintenance. Most business owners see the process of application launch as limited to app development, and tend to overlook the time and resources incurred by app maintenance practices while allocating finances for the process. It is imperative to … Continue reading

Developing a successful mobile app for business requires close association of designers, developers and businesses. Coming from radically different backgrounds, all three tend to have different viewpoints for app design. While mobile applications have become a necessity for every modern business weather big or small, it is highly unlikely that a business owner has intricate … Continue reading