Insights

Do you know that mobile ads are much effective than internet ads? There has been a great debate on mobile vs. internet ads in the recent years. In a study conducted recently, it was found that mobile ads are 27 times successful than internet ads. Though the internet deserves a full measure of credit for … Continue reading

Since the time Uber became popular, there is an increasing demand of on-demand apps. On-demand services might be the future for many market segments such as – service ordering, grocery, healthcare, automobile, electronics etc.   Now, what are these on-demand service apps?   On-demand service apps are the mobile apps that allow users to order … Continue reading

Your Mobile MVPs are a loyal group of customers that hold a lot of power and play a significant role in driving your business to success. Like any other business, chances are that 80% of the business on your mobile app will come from this 20% of extremely loyal customer base. In simple words, your … Continue reading

For successful mobile marketing implementation, it is important to constantly analyse what is going on within an application. Assessing how it is being used by your end users and tracking other metrics allows you to implement the right upgrades, include more relevant features and maintain user loyalty.   Many apps, depending on the category they … Continue reading

Chatbots have been in use in different forms since a long time. They are the automated service robots that help users navigate through different communication channels. The application of bots can vary from functional to fun, and can be implemented in major chat products. Chatbots have the ability to interpret human speech as well as … Continue reading

Mobile apps are revolutionizing the way people live, work, stay informed and even shop. In a study, it was found that one in three people use smart devices such as – mobile, tablets, iPads etc. There is hardly any person in the world that is not familiar with mobile apps and their benefits. Companies are … Continue reading

Considering that 30% of the world population is active on some social media platform or the other, ignoring the need for a killer strategy can pave the way to immediate marketing failure. Much before creating a strategy that works, many start-up businesses are still struggling with understanding what social media exactly is.   What is … Continue reading

Mobile ransomware is a malicious program that locks down your mobile, encrypts files and steals sensitive data. The attacker demands a ransom payment to unlock the device and return the data to the user.   The ransomware is generally obtained from organized crime groups. Smartphone users are tricked into accidentally downloading of malware through social … Continue reading

Although they both talk about the concept of reality, Virtual and Augmented Reality are two very different issues and should not be confused with one another. Virtual Reality diverts you from it while Augmented Reality enhances or adds more to it. Both technologies are on the verge of changing the way we look at the … Continue reading