Insights

The exponential growth of e-commerce mobile apps has propelled them beyond mere transactional tools, transforming them into indispensable companions for modern consumers. As the competition intensifies among e-commerce giants, the battle for supremacy hinges significantly on the ecommerce app features that these mobile apps offer. Just how much are mobile apps driving e-commerce growth? We’ll unveil the eye-opening numbers. Mobile commerce already accounts for a whopping 31% of all retail e-commerce sales in the United States, and that number is projected to grow to 53% by 2025. Conversion rates from mobile apps are three times higher than mobile sites, and mobile shoppers spend twice as much money as other customers. When developing an e-commerce mobile app, it’s crucial to carefully consider the e-commerce mobile app features that align with your business goals and customer needs. But be aware e-commerce mobile apps are not equal. So, what is the difference?

Increased internet penetration and widespread usage have brought upon an era of the continually evolving world of the web. With that, web-based businesses face the constant pressure of keeping up in an ever-evolving marketplace. They are on a continuing mission of improving the quality consistently. Regardless of the nature of offering the business offers to … Continue reading

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading

What is Mobile App Wireframing? Wireframes can be described as pure black and white layouts that outline the specific size and placement of page elements, features, conversion areas and navigation on an app or website. They lack real design elements like colours and fonts and are used to bring out an app’s structure specifically. Done … Continue reading

Introduction One of the less celebrated perks of being in the 21st century is that developers can build websites and web applications without having to build them up from scratch. This is possible with the help of standardized software stacks that follow a consistent approach and are readily available in the tech world. Most developers … Continue reading

Every successful app product on the market is the end result of a close-knit work association of designers, developers and businesses. All stakeholders carry with them different backgrounds and thus have differently oriented viewpoints of looking at the same project. A business having an app developed by working in close association with a mobile app … Continue reading

What is Agile Development? A simple dictionary search for the meaning of the word ‘agile’ leaves us with a definition ‘able to move quickly and easily i.e. adaptable.’ When it comes to software development, Agile Development denotes a particular method of project management that warrants the execution of tasks into short phases of work and … Continue reading

You would be surprised to learn that 84% of businesses that strive to improve customer experience (CX) witness an improvement in their revenue. Unfortunately, only 19% of businesses actually have a dedicated CX team to help bridge gaps in customer experience. The first step towards bridging gaps in customer experience is to understand how customers … Continue reading

Psychological studies show that humans are attuned to be more perceptive towards all things beautiful. Often described as aesthetic sense, people’s preference for symmetry, lack of clutter and beauty spills over to technology and product development as well. Nowhere is human beings’ visual sense more prominent than during app development, where an application not only … Continue reading