Insights

Mobile apps have become a main stream and are the best ways to attract customers. Companies are trying to create great mobile experience for customers by using the best design practices. However, not many are willing to make the changes required to deliver that promise. Most of the companies don’t even realize that how a … Continue reading

Building a mobile app for the first time seems to be a daunting task, as most of the beginners don’t know where to start from. In today’s fast paced mobile app market, thousands of mobile apps are evolving every day. To ensure visibility of the mobile app in such a complex environment, you need to … Continue reading

Since the release of Google’s material design, there is an on-going debate over – material design vs flat design: which is the best? If you ask a few designers, you will probably get different answers. User interface design has been influenced by a number of trends in the recent years. In this post, we are … Continue reading

Design feedback is a sensitive subject for most of the designers. Many designers skip the stage of design feedback process, as a result of which designers may get horrible feedback. It is difficult to consistently get good feedback on design work. There are two types of design feedback – synchronous design feedback and asynchronous design … Continue reading

Did you know that mobile e-shopping will shoot up at whopping $163 billion sales worldwide this year? And, that estimated that 85% of mobile users will use mobile apps rather than mobile website? Well, numbers aside, the most startling fact here is although 33% of mobile sales happen via mobile app, only 10% of retailers … Continue reading

Product page is a combination of programming and customization. No matter how much effort you put in promoting your ecommerce store, the real magic happens when you do something to optimize the product page. A good product page can affect the conversions, and hence you should try everything to optimize them. In this post, I … Continue reading

Mobile app development is huge and is growing constantly, no matter how you measure it. The advent of cloud computing and advanced devices has begun to transform every aspect of our life. The year 2017 is going to be a big year for smartphones, as they are going to overtake computers and laptops. In order … Continue reading

When it comes to determine the success of an app, mobile app developers have a plethora of metrics to choose from.  However, it is not an easy task to determine which metrics matter the most for your app. In earlier days, app developers would measure the success of their app based on Analytics. These statistics … Continue reading

There are massive opportunities when it comes to mobile universe. With the internet becoming affordable, smartphones capabilities increasing and an exponential rise in smartphone users, mobile app connectivity is a huge market for enterprises. Mobile apps apart from providing a new front for customer engagement also help in increasing productivity and decreasing the otherwise needed … Continue reading