Insights

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading

What is Mobile App Wireframing? Wireframes can be described as pure black and white layouts that outline the specific size and placement of page elements, features, conversion areas and navigation on an app or website. They lack real design elements like colours and fonts and are used to bring out an app’s structure specifically. Done … Continue reading

Mobile app-based businesses have seen a massive upsurge, recently. You can convert an interesting idea into a business opportunity with the right kind of knowledge and resources. However, most of the times’ idea innovators have unanswered questions that plague them and stop them from working to bring their idea to reality.  We at Promatics believe … Continue reading

Software-driven businesses have been around for a while now, but are here to stay in the long run. A lucrative business opportunity awaits if you have a great startup idea. However, what stops some idea innovators is the dearth of technical know-how. Being a non-technical founder of a software company sounds like a plan that … Continue reading

Every successful app product on the market is the end result of a close-knit work association of designers, developers and businesses. All stakeholders carry with them different backgrounds and thus have differently oriented viewpoints of looking at the same project. A business having an app developed by working in close association with a mobile app … Continue reading

What is Agile Development? A simple dictionary search for the meaning of the word ‘agile’ leaves us with a definition ‘able to move quickly and easily i.e. adaptable.’ When it comes to software development, Agile Development denotes a particular method of project management that warrants the execution of tasks into short phases of work and … Continue reading

You would be surprised to learn that 84% of businesses that strive to improve customer experience (CX) witness an improvement in their revenue. Unfortunately, only 19% of businesses actually have a dedicated CX team to help bridge gaps in customer experience. The first step towards bridging gaps in customer experience is to understand how customers … Continue reading

Psychological studies show that humans are attuned to be more perceptive towards all things beautiful. Often described as aesthetic sense, people’s preference for symmetry, lack of clutter and beauty spills over to technology and product development as well. Nowhere is human beings’ visual sense more prominent than during app development, where an application not only … Continue reading

Going by estimates, there could be 115 million blind people around the world by 2050, an increase of 38.5 million from 2020. If you are an app developer working on a project that you hope is likely to make it big in the future, you do not want to seclude the large chunk of the … Continue reading