The Anatomy of a User-Friendly Website: Most Beloved Features Revealed

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Websites play a very important role in building authority and increasing the sales of a business. Your site’s appearance has a direct impact on people’s visits and actions, so make it aesthetically pleasing and useful.

The basic features of all websites are the same, despite the fact that they differ. Do you ever think about why certain websites are preferred over others? There is no doubt that we live in a time when attention spans are short. Besides, health experts recommend reducing screen times. Therefore, only websites with the most appealing characteristics will win the competition.

Perhaps you are curious about what makes these websites stand out or why they are favored by users. We researched several surveys and read scores of usability reports to uncover the few features the users love. Let’s find out the most loved features of a website that hold the user’s attention.

Well-featured websites: What does that mean?

High-quality websites are designed with the user in mind. Your website should be user-friendly, fast-loading, beautiful, and intuitive with your brand’s aesthetic. For a good user experience, you have to include all these features on your website.

So designing a well-featured website means making it simple for users to locate what they want and move around without frustration. You have to pay attention to every little aspect of a website to make it appealing and useful to visitors.

Attractive features of a successful website that hold visitors’ attention

1. Craft a website that delivers on its purpose

It is crucial to understand the audience’s needs and expectations when a website. Through this, the website’s overall look and features are tailored to the audience’s needs. The intent of a website refers to the primary purpose or goal of the website, which may be to inform, entertain, sell products or services, build a community, or achieve some other objective. You must build your site carefully to increase your user satisfaction. For example, the overall feel or look of an e-commerce website like amazon is completely different from a blog site Wikihow.

Your website’s objective is the first step to knowing what you need to present on your website will make engaging with the user easier. According to a report, client’s 94% of their first impression depends on your website design and structure.

2.  Simplicity is the ultimate expression of elegance

Next, your must make your website design simple. “Design should be simple. When it’s simple, it’s easy to understand and use.” – Jared Spool. In terms of both readability and usability, it is crucial to your website. According to research, 38% of people will leave your website if they find it complex. You can add color, typography, and images to make your website more precise.

i.) Colour

Do you know colours convey messages and evoke responses? There is no exception to this rule when it comes to website design. So your brand’s and website’s colour choice may affect client behavior. Moreover, customers are more likely to attract your website if its colour combination is pleasing to the eye. However, never using more than five colours on your website will make it clumsy. For example, you can use blue on your website as it is the top colour preference among 64% of visitors.

ii.) Typography

Typography draws the attention of your consumer. It also conveys the brand voice visually. So, keeping your website’s font simple and easy to read is crucial for your website design.

iii.) Imagery

Last, you must use photos of your brands. It represents the company’s passion and brand characteristics. You need to pay close attention to how long it takes images to load. If pictures don’t load quickly, 39% of visitors will leave. So, you should use high-quality images to establish trust and credibility with new visitors.

3.  Streamline your website with simple navigation.

The term “navigation” may make you scratch your head. It’s simply the collection of connections to other pages on the site. Websites often include navigation bars in the header or sidebar. This navigation helps site visitors find what they need quickly.  So, having user-friendly navigation for 94% of the website user is crucial.  According to a survey, around 61.55 people stop visiting websites because of bad navigation.

We’ll demonstrate many alternative navigation styles to make your website more engaging.

Horizontal Navigation Bar

The horizontal bar is the most common on every website. You can keep all essential pages in a side-by-side list in this navigation bar. Here you can include “About,” “Products,” “Pricing,” and “Contact” all these sections.

Dropdown Navigation Bar

You can’t add all your web pages in the horizontal navigation bar. If you want to add them, your website will look ugly. Moreover, all pages will not be able to fit in this bar. The usage of the drop-down menu may help you overcome this issue.

Hamburger Navigation Menu

Mobile web design often uses the hamburger menu. This method displays navigation elements horizontally on bigger screens and collapses behind a hamburger button on smaller screens. So, mobile applications and webpages with limited space benefit from this design.

Different Navigation Menus Explained
Vertical Sidebar Navigation Menu

When using this sort of menu, the items are arranged in a vertical sidebar in a layered fashion. In addition, vertical sidebars are a common feature of mobile-friendly websites. You can use this navigation menu for your content-heavy websites.

Footer Navigation Menu

In most cases, the footer and horizontal menu contain almost similar links. You may add over 50 links, most of which relate to the primary navigation menu’s sections.

4. Stay ahead of the curve with trendy design

Nowadays, everyone makes their website design trendy. It may boost your target audience’s presence on your page. The vast majority of individuals (83%) agree that it’s beneficial for a website to have a modern, eye-catching design.

If you want to upgrade your website, consider trendy design, as it is in public demand. However, at the same time, you should keep it simple and easy because too much complexity may cause the audience frustration.

According to a report, two-thirds of people love to read well-organized and beautifully designed content rather than simple text. The use of trendy design in web design can help establish your brand as innovative, modern, and forward-thinking

Here we will provide you with three famous web design styles.

Experimental Navigation

The term “experimental navigation” is used to refer to alternative styles of menu navigation. It will be more innovative and help people explore the site.

Scrolling Effect

Modern web design relies on “scrolling effects.” These features are animations that react to the user’s scrolling the page. Web pages employ them to encourage scrolling, signify a break in material, and create a three-dimensional experience.

5. Power up your online presence with effective content

Keeping your website content updated is critical to your online success. Not only does it help you rank higher in search engines, but it also keeps your audience engaged and informed.

According to a survey conducted by HubSpot, websites with blogs get 55% more traffic than those without. That’s because blogs and other types of content allow you to target specific keywords and phrases, making it easier for potential customers to find your website through search engines like Google.

But it’s not just about getting more traffic. Updated content can also help you retain your existing audience. If your website looks stale or outdated, visitors are more likely to bounce and go elsewhere. In fact, a study by KoMarketing found that 38% of website visitors will stop engaging with a website if the layout and/or content is unattractive.

By regularly updating your website content, you can keep your audience engaged and coming back for more. You can also establish yourself as an industry thought leader by sharing valuable insights and information. This can help you build trust and credibility with your audience, leading to increased conversions and customer loyalty.

Establish authenticity with proper information

Your business’s credibility can increase with accurate, specific information. As a user navigates through a website, they want to ensure that the website is legitimate.

For example, if you don’t add company contact information, your visitors (44%) will leave your site. Because without information content, they can’t reach you. Even if because of your irrelevant content may decrease your users.

Don’t forget to include the company’s basic information like “About Us” pages. You must add contact information or external links to social media profiles on this page. It’s essential to have contact information, as we mentioned earlier in this section.

You should add product reviews if you run an online business. In this way, consumer trust will be enhanced. Moreover, keep  FAQs, surveys, photos and videos in your posts.

Unveiling User's Favorite Website Features_ Insights and Findings
6. Make Your Page Loading Time Faster

A slow-loading website frustrates site visitors. A poor loading time is a common reason people give up and go to another site. Approximately half of the website users say it is crucial that the site loads quickly. It also has an impact on how you perform in search engines. For instance, if you add too many images to your website and load it too long. As the load time of a page increases from 1 second to 3 seconds, the probability of a bounce increases by 32% according to google.

What is the component that decreases your page speeds? One of the most prevalent causes influencing website performance is adding third-party plugins and widgets, such as tracking and social networking. However, you may need to add these features. So, you may optimise your images to make your website faster. You may also check your page speed using Pingdom, a WordPress theme, or Google’s Page Speed Insights.

When it comes to websites, initial impressions are everything. So most users won’t revisit a sluggish website. It might also make visitors abandon your site before finding what they need. You can use free or paid tools to improve page speeds and avoid loading problems.

7. Importance of CTA’s in Your Web Page

Are you familiar with the concept of CTA, or do you know what its purpose of it is? A website’s Call to Action (CTA) is an instruction to evoke a specific response from site visitors. Examples of Calls to Action include basic instructions such as “learn more” and “sign up for our Newsletter.”

If you add CTA to your website, it’ll help you to increase traffic, conversions, or sales. According to creative, CTA boosts your conversion rate by almost 80% if you add it to your landing page. It also increases your revenue by 83%. This will result in an additional 34% of people signing up for the site or purchasing goods.

It’s not enough for them to just visit your website; you also need to convert them into actual buyers. To achieve that, you must be clear about what you want people to do after landing on your website. It may involve purchasing, sending a contact form, or subscribing to a blog.

8. Unlock the full potential of your website with mobile responsiveness

The craze of using mobile is enhancing day by day. According to Statista, 50% of all website traffic worldwide is generated by mobile devices. Using mobile-friendly design makes your website’s photos, texts, videos, and links accessible on all devices, especially smartphones, and tablets with tiny screens. If your website isn’t optimized for mobile devices, you risk losing out on a significant portion of your potential audience. So, don’t neglect mobile responsiveness in your website design and development. It can make all the difference in your online success.

9. Communication

Communication is the key to successful website design. If you want people to become customers, you need to make sure the material on your website is simply understood.

You can also create a visual language that conveys your brand’s beliefs and personality via imagery, colour schemes, and typefaces. For example, the top leading NGO, “ Save the Children,” add its success stories in the “Our Stories” section.  Moreover, they have “Who We Are” sections. These sections help clients to know about them without physical communication. However, graphic designs must be fast to load and straightforward to browse simultaneously.

10. Well-optimized pages

It is not sufficient to create a website that has a pleasant appearance and is simple to navigate. You need to increase your traffic too. Your hard work on the layout, user interface, and content will be wasted if it doesn’t happen. Around 53% of all

measurable website traffic originates from organic search. So here we give you some guidelines to optimize your website.

  • Every page should have a title, meta tags, and Alt tags.
  • Enhance site content for actual people’s searches.
  • Utilise keywords properly in links and content.
  • Keep your HTML code clean by using Cascading Style Sheets for layout.


The importance of having a well-designed website for a business cannot be overstated. It’s like a digital business card for your consumers. So, to make your website successful, add typography, colors, and images to connect with your clients. Moreover, you should add easy navigation tools so that they can easily navigate your website. Furthermore, keep in mind that your website needs to have relevant information. Ultimately, follow the new trends to engage your audience to boost your website traffic. So, your website’s visitors can convert into buyers.


What grabs attention on a website?

Several things can grab a visitor’s attention on a website. A striking visual design is one of the most effective ways to grab attention, particularly if it uses bold colors, high-quality images, or engaging videos.

Relevant and well-written content can also capture a visitor’s attention, particularly if it provides valuable information or answers a question they may have. An interactive feature, such as a chatbot or a quiz, can also be attention-grabbing and help to engage visitors.

Why should you add a content management system to your website?

Content management systems let people develop websites with little coding. With its help, your team may construct your website’s layouts and unique content.

What component of a website is the most vital?

The content of a website is crucial to its success. It’s a cliche, but it’s true: the biggest names on the web also have the most material. As a company or organisation, your purpose should be to educate visitors, not just sell things to them. Showing that you care about their interests gives them an incentive to return, boosting the chance of a purchase. You should add this type of content:

  • Product details or updated content
  • Responsive technical support
  • Accessible contact info
  • Add user manuals
What makes a website unique?

To make a website more unique, it is important to consider various factors that differentiate it from other websites in the same industry or niche.A website can become more unique by incorporating original design, exceptional user experience, and high-quality and valuable content. A unique website requires a combination of these factors to stand out.

What essential components need to be included on the website for a company?

A website should include the company name, landing pages, header navigation, FAQ page, and contact information.

Ready to Take the Next Step?


Gagandeep Sethi

Project Manager

With an ability to learn and apply, passion for coding and development, Gagandeep Sethi has made his way from a trainee to Tech Lead at Promatics. He stands at the forefront of the fatest moving technology industry trend: hybrid mobility solutions. He has good understanding of analyzing technical needs of clients and proposing the best solutions. Having demonstrated experience in building hybroid apps using Phonegap and Ionic, his work is well appreciated by his clients. Gagandeep holds master’s degree in Computer Application. When he is not at work, he loves to listen to music and hang out with friends.

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