Insights

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Benefits of Hiring an Agile Software Development Team

Benefits of Hiring an Agile Software Development Team

Rohit SharmaRohit SharmaContent Writer

In the modern era of globalization and development, Information Technology has touched lives at every corner of the globe. Software development has become the beacon of web, computers, smart phones and the internet of things. And as such the market flourishes with agile, efficacious and highly promising software development companies with the sole motto of … Continue reading

A thorough understanding of the #app #development process and its market

A thorough understanding of the #app #development process and its market

Anna StarkAnna StarkContent Writer

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How to balance User Experience and Customer Experience

How to balance User Experience and Customer Experience

Rohit SharmaRohit SharmaContent Writer

There is a difference between the experiences of users and the experience of a customer. In most of the cases, it has been found that the designers are able to satisfy the users, but not the customers. The process of customer experience begins when they bargain the price of the products, to while they use … Continue reading

A/B Testing – The 5 Times when you definitely must do it

A/B Testing – The 5 Times when you definitely must do it

Manpreet KaurManpreet KaurContent Writer

The world is in need of more A/B testing. The reason is A/B testing is generally the successful way for raising conversion rates. Sadly, as stated by Ecoconsultancy, A/B testing is being done by measly 38% of companies. Evidently, it is a problem. What is being proposed in this article are the 5 times when … Continue reading

Join the ranks of Uber with your own taxi app

Join the ranks of Uber with your own taxi app

Gagandeep SethiGagandeep SethiProject Manager

Uber has been one of the top tier services when it comes to booking taxis and the simplicity that they offer is truly unmatchable. In just seven years they have managed to rank in millions of dollars each year and they have accumulated about 8 million users who swear by their quality of service. So … Continue reading

Four Web Development Technologies That Marketers Need to Know Now

Four Web Development Technologies That Marketers Need to Know Now

Manpreet KaurManpreet KaurContent Writer

The four technologies for the web development are important to know for the marketers in this digital age. These days marketing has become more focused on digital technology. Thus, the decision makers from across all the sectors right from the consumer brands to B2Bs, even the law firms also need to concentrate on the younger … Continue reading

How Small Businesses should use Social Media

How Small Businesses should use Social Media

Manpreet KaurManpreet KaurContent Writer
How to measure your Digital Marketing Strategy ROI?

How to measure your Digital Marketing Strategy ROI?

Rohit SharmaRohit SharmaContent Writer

Many business leaders and owners look upon digital marketing as an unaffordable luxury. It is an expense that adds to the costs of doing business. For them, the sales function on the other hand contributes directly to the bottom line. Money can be allotted for digital marketing only when the budget is flexible and large … Continue reading