It is a fact that mobile app developers relish data. Be it the download numbers; ROI from the app or the retention rate, analytics helps an app business know what does a user actually want from their product. It’s crucial to track the dynamics of a finished product with the help of analytical tools.
Tracking and measuring app data has various aspects to it and no developer wants to miss out on anything important. Relevant data garnered from analytical tools can give you insights into how to develop your application and fuel user loyalty to the app.
We at Promatics believe using analytical data to alter app experience can help you convert users into loyalists. Backed by data we bring to life seamless mobile app experiences for our clients. Here is a list of some important metrics that you need to track to access user behaviour:
a.) Acquisition channels
b.) Activation Metrics
c.) Retention Rate
Google Analytics is easily the most sort after data collection and assessment tool. Besides being a free tool it works well for both iOS and Android users. The tool helps you get analytical data relating to the ad campaign and social activity, geolocation of users, conversion rates data, website events monitoring, alpha and beta testing, level of income accumulated by an app and website load speed etc. The tool is easy to learn for experienced GA users. It features accurate conversion tracking that it executes beautifully with google play integration. Google Analytics allows you to set up goals for your users and access apps performance. The tool in itself is highly intuitive and gives detailed reports of all important metrics. There is a premium version for the app too that works best for growth driven businesses.
Another easily accessible free tool, Flurry is compatible with iOs, Android, Java ME, Windows Phone and Blackberry too. The tool gives clear insights into things like the number of newly acquired and active users, number of sessions and their lengths, downtime and error statistics, geographical stats and other relevant data. The one things that the Flurry’s Analytical look lacks is the ability to provide a developer financial readings of the app. Furthermore, a newbie user may find it a bit difficult to use the tool initially.
A developer’s favourite in the market, Apsalar analytical tool is free and both iOS and Android friendly. It tracks metrics like app performance, control of data sharing and user permissions synchronization of your app marketing audiences to partners and universal spend tracking. Apsalar measures engagement of users across time. The tool has a customisable dashboard which can be tweaked according to data preference of the developer. Being an all-encompassing tool, Apsalar takes care of tracking, analyzing and even provides solutions for re-acquisition of cart abandoners and uninstallers. The tool also measures performance and return on investment value of acquisition campaigns, all free of cost. Moreover, it helps a business configure ways to increase engagement with new users and heavy buyers.
A hot cake in the world of app analytical tools, Countly is power packed with a slick interface and beastly tracking. The tools boast of integration with more than 15 open source SDKs including IOS, Android, Web and Windows Phone. It comes in two editions: community and enterprise, of which former is available for free. The later edition is available for customised pricing. County features important functions like marketing, e-commerce and enterprise tracking. Distinct conveniences of County include custom dashboards, heat maps for Web, tracking referral sources, powerful plugins and automated push notifications.
Hugely popular among mobile app development companies, Localytics works up user engagement of your app. The tool is compatible with iOS, Android, Windows Phone, BlackBerry and HTML5. It is a tool that follows the freemium model and charges users at customised pricing. All the metric tracking and measurement with localytics is aimed at getting to know the customer better and creating an experience that keeps them engaged. Advanced features like personalized in-app messaging that are location-based, customized notifications, recommendations, user segmentation along with basics like funnel reports, A/B testing,mobile CRM and marketing clouds make it a hit.
An analytical tool that aspires to create products and experiences that people love, Mixpanel focuses on identifying user actions. Available for free the basic version of Mixpanel is good for general tracking. The paid Mixpanel version has distinct features of great value to developers. It works in both iOS and Android. Instead of tracking page performances what Mixpanel does it to analyse user activity. The tool provides assistance in A/B testing, creating funnels, user segmentation, targeting, acquisition and retention too. Mixpanel activity feed provides a timeline of every action a user takes in your app.
The modern human is an accomplished phone multi-tasker. He relies on his arsenal of mobile apps to perform simple functions to complex tasks.
This gives businesses a reason to get on the mobile app bandwagon themselves. Mobile marketing apps promise rich dividends to businesses. Once the mobile app is up and running its important for businesses to gain all the information about how their mobile app is managing. With the help of mobile app analytics, a business can get details about crucial metrics like user engagement of the app. They can strategize their marketing efforts and escalate sales with analytical tools. Analytical tools help businesses with accurate feedback for the mobile app along with innovative strategies to improve performance.
Make note that all these analytical tools are not necessarily a substitute for each other. You can use a healthy mix of these tools that complement each other to give you a wholesome picture of your app’s performance.
While the price of a tool is an important factor that is considered while making a choice of analytical tool for a mobile app, let it not be the defining factor. Weigh the benefits that a tool brings in as the foremost consideration in decision making. This way you will have an analytical tool that helps your mobile app reap benefits and handsome profits that can easily cover the cost it incurs.
We would further like to conclude that there are numerous exceptional mobile app analytics tools providers in the market. Our developers at Promatics swear by the tools enlisted in the article above when it comes to mobile app development. The article above features market leaders in the field. There are other tools that are not listed above that do the job beautifully. Feel free to explore other tools in the market and see what works the best for you.
Promatics is an ISO 9001:2008 certified offshore web and mobile application development company with a strong team of 100+ highly skilled IT experts delighting SMEs across USA, Europe and APAC. Our services and solutions help clients to achieve tangible business value and remain competitive in today’s evolving marketplaces.