Online shopping is advantageous, both for sellers as well as buyers. Sellers can approach a large number of prospective buyers who, on the other hand, have access to a wide range of potential sellers of products and services, as compared to the traditional ‘over the counter’ shopping. Sitting at home, buyers make choice of their products or services, place their order and have the same at their doorstep. Selling and buying are transacted through the eCommerce website. The buyers browse the website to access various aspects of their needs and the site is considered successful if the purchase is made.
The following are the ingredients of a successful eCommerce website:
1: Ease of Search: Potential visitors of website look for obtaining maximum information pertaining to their needs in the least of time, with the ease of searching from a plethora of portals available on the web. If the browser gets the right kind of trailing to reach the ultimate shopping data, the ultimate buying decision is taken.
2: Highlighted Niche: Instead of a too broad business outlay, the eCommerce strategy should scale down to specific niche so as to obtain the maximum customers with the least possible competition.
3: Edge over the Competitors: In order to assess your competitive advantages, determine the target audience, the specific solutions that your products or services are going to provide them and the identification of your competitors in the market. Customers will prefer you if you make a difference, particularly with regard to customer service.
4: Self-Promotion: Adopt tracking tools like Google Analytic for finding out the customer segment that mostly visit your store, the search term they use for finding your store. Following such self-analysis, you can promote your marketing strategies that convert the web visitors into product buyers.
5: Appealing SEO: You need to have a good grasp of Search Engine Optimization (SEO) so that search engines make more and more traffic for your store. Besides SEO, PPC and affiliate marketing are the equally important ingredients that add immensely to the success of your online business.
6: Adequate Display of Your Stuff: Your home page should have right description of your products or services that you are really going to sell. The photos of your products should be high quality with good background of light and a lively appearance so as to give a clear picture to your prospective purchasers. Photos give first information to the buyers. What they further need are the measurements and materials, rates and reviews with comments of other buyers.
7: Story-Oriented Approach: You can avail the services of a good website development company that can create a story of your store highlighting the competitive advantages, particularly in case your products have the creativity, the aesthetic touch, are customized and hand-made. For small online business, customers are usually interested to know the man behind instead of the brand.
8: Informative “About” Page: This is like an FIR (First Information Report) on your online business. It should be concise but informative and all-encompassing. Besides, you should also make your online presence on other platforms pertaining to your line of business.