Insights

Advertising and promotion on mobiles can take different formats, some of which are very effective. Pop-up ads worked well for many industries for years, and they are difficult to be ignored. As the mobile users continue to rise, it makes sense to prioritize mobile experience.   There is a strong focus on user experience in … Continue reading

When it comes to a good mobile app, its UI is considered to be the most important aspect that gives boost to its performance closely followed by the user experience it provides to the end customer. But, one thing that is often overlooked here is the fact that a person who is going to a … Continue reading

Mobile app retention is one of the biggest challenges of mobile apps these days, as more than 60% of the users stop using it after 3-4 months of installing. According to recent reports, 25% of the apps are used once or twice before they are discarded.   It is a challenging task for app developers … Continue reading

Apple has an excellent track of providing great compatibility to existing apps whenever a new device or iOS version is released. The apps are zoomed to fit the changing size of screens. In fact, the latest versions of iOS behave just like older versions, breaking the assumptions that older app might be making about its … Continue reading

Recently, Google announced a tool that will allow developers to write AR apps for android devices. Augmented Reality (AR) is something that takes users to a different world.  It helps developers to overlay digital content on top of real world.   Now, the question is – what is the big tool?   This developer tool … Continue reading

In today’s competitive world, many people and businesses are using business technology increasing the chances of exposure to security and identity threats. It is estimated that more than 52% of people across the globe spend at least 2 hours on mobile apps.   Thousands of new apps hit the market every week, which give hackers … Continue reading

If you are a mobile app developer, you might know how important it is to test the app before releasing it in the market. You need to make sure that you get rid of all the hidden bugs before it hit the store. The only way to make your app really work is ‘Beta Testing’, … Continue reading

Google has finally announced the most awaited Android OS update ‘Oreo’. This new operating system continues to the Google’s tradition of naming Android updates after sweets. Android Oreo is going to be the backbone of future android devices. Many companies have confirmed that their recent flagship phones will be updated to Android Oreo.   You … Continue reading

Color is something which influences people psychologically. It has been found to have several connections with human beings and can help set a mood. Colors often have a meaning and you need to be conscious of what meaning you are conveying to the user. Designing an app with unique features and functionalities is not enough … Continue reading