How to evaluate if your business needs a mobile app or not?

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Is mobile app really a necessity for your business?Why you should launch a mobile app for your business? Are you not sure why your business need mobile app?


There are more than 1.3 million apps in Google Play store. There is an app for everything, which might make you wonder. With mobile apps breaking the big, the pressure for organizations to adopt the trend is astonishing. It is important to know whether your business needs a mobile app or not, before you invest in mobile app development.


When it comes to mobile app, a lot of business owners have the above questions in mind. If you don’t want to fall behind the competition, you should have a mobile app for business. In this post, I will help you evaluate if your business needs a mobile app or not.


Why your business should have mobile app?

Many small and mid-sized companies shy away from having an app, considering the investment cost. More and more companies are leveraging on mobile app development platform to connect with customers and create a successful brand.


It seems everyone in the business world want to have an office on smart devices. Should your company be one of them?


If you want to get an appropriate answer to this question, consider the below factors that help you make the right choice.


1.) Your competitors have mobile app

Business owners should be aware of what their competitors are doing. If you have a business and don’t have a mobile app, you are running into the risk of lagging behind your competitors. It is not too late to gain competitive edge, if you have mobile app for your business. Don’t build an app that your competitor has already built or using it. Try to build an app that offers a unique experience and provides more value to your customers than that of your competitor.


2.) Know your business goals

If the main objective of your business is to generate great revenue and increase productivity, you should consider building an app. Don’t just build the app just because your competitor has one. Having a mobile app can be a best bet, if you want to improve brand awareness. Even your business have a well- established brand, a mobile app can help you strengthen the identity. The connection you can develop with the customers can help you drive leads.


3.) Direct marketing channel

Your business needs a mobile app to create a direct marketing channel. Mobile apps serve many functions such as – general info, search features, maintaining user accounts, news feed and many more. The biggest benefit of having a mobile app is that the information you would like to provide to your customers is at their fingertips. You can get closer to your customers through push notifications. You can easily remind your customers about your company by having a mobile app.


Why your business should have mobile app


4.) Customer loyalty

If your business lacks customer loyalty, mobile app is the best option. There is a lot of advertising around us, because of which companies are losing their impact on customers. Whether it is roadside banners, flashing signs, coupons, websites, email marketing or Facebook ads there is an immense amount of advertising. If you want to make a true connection with your customers and make them loyal to your products/services, mobile app is the best option. You can stay closer to your customers by having a mobile app at their fingertips.


5.) Provide superior user experience

Mobile apps are designed in such a way that users perform common tasks without much effort. The apps will guide them seamlessly, as a result of which users can have a more personalized experience. The benefits of superior user experience include more followers, personalized rewards, positive reviews and many more. Most importantly, customers come back again and again, giving you a competitive edge over other companies.


By considering the above factors, you can decide if your business needs a mobile app or not. Apps are a big deal, and it is not easy to build them. For large companies, mobile apps are an essential part of their marketing strategy. They can help streamline the customer support, increase brand awareness and perception. Not every business can work 24/7 with the lights always on. Many companies cannot afford to staff someone at all the times of day to speak to the customers.


A mobile app can handle all these tasks very well, as it is always at the fingertips of your customers. By interacting with the customers where they live, you can increase the chances of improving your business. If your customers feel confident enough to install your app, it means they are interested in your business.


Have an app or not have an app?

As said above, it is essential for some companies to have mobile app. However, not all businesses need mobile app. Developing a mobile friendly website will be far beneficial and economical than having an app. It is easier to have a website that works across multiple devices, rather than multiple apps. Search engines can crawl across the sites easilyand index it in an effective way. All you need to do is manage your SEO campaign and maintain your website.


Before you spend time and money on mobile apps, you should ask yourself a few questions like –


a.) Does your business really need an app?

b.) Will a mobile friendly website solve the purpose?

c.) Can you afford to run and maintain a mobile app?


If you are satisfied with the answers, you should proceed with mobile app development. Sometimes, a mobile app can be a cool idea for your business — as it might bring in new features that a mobile site can’t. You need to understand your customer behavior and the needs of your company to make an informed decision. One thing we can say is – your customers will thank you, if you decide to use a mobile app for your business.


So, what do you think about having an app? Share your thoughts by commenting below!

Ready to Take the Next Step?


Rahul Singh

Sr. App Developer

Rahul has been associated with the apps industry for more than 9 years now. He has seen the apps economy grow from its nascent days to a full fledged industry with its complete ecosystem as of today. His interest lies in pursuing and getting to know the best app development technologies, processes and platforms. He is truly an app enthusiast. In his free time he loves playing console games and reading history.

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