Insights

Recently, Facebook acquired TBH — the viral app that lets people send anonymous message to others. It has been reported that teens aren’t using Facebook like they used to do before, and this helps why Facebook acquired TBH.   Facebook always wants to find applications that create new and unique interactions between users. It is … Continue reading

The days are gone, when people used to hover and click using the mouse for interacting with an app. Multi-touch technology has become a mainstream with the launch of iPhone. User learned that they not only can point and tap the interface but spread, pinch or swipe the content. In short, gestures are the new … Continue reading

Mobile apps are very effective as they target large group of audience. If you have thought of building a mobile app, you should start developing a marketing plan along with mobile app development.   With millions of apps on Apple and Google play store, it is hard to build an app that stay on the … Continue reading

Launching a mobile application is a major milestone for any business. After months of planning, designing, development, and testing, the product is finally ready to reach users. However, before your app becomes available to millions of users worldwide, it must pass through one of the most important stages of the journey: the app review process. … Continue reading

Advertising and promotion on mobiles can take different formats, some of which are very effective. Pop-up ads worked well for many industries for years, and they are difficult to be ignored. As the mobile users continue to rise, it makes sense to prioritize mobile experience.   There is a strong focus on user experience in … Continue reading

When it comes to a good mobile app, its UI is considered to be the most important aspect that gives boost to its performance closely followed by the user experience it provides to the end customer. But, one thing that is often overlooked here is the fact that a person who is going to a … Continue reading

Mobile app retention is one of the biggest challenges of mobile apps these days, as more than 60% of the users stop using it after 3-4 months of installing. According to recent reports, 25% of the apps are used once or twice before they are discarded.   It is a challenging task for app developers … Continue reading

Apple has an excellent track of providing great compatibility to existing apps whenever a new device or iOS version is released. The apps are zoomed to fit the changing size of screens. In fact, the latest versions of iOS behave just like older versions, breaking the assumptions that older app might be making about its … Continue reading

Recently, Google announced a tool that will allow developers to write AR apps for android devices. Augmented Reality (AR) is something that takes users to a different world.  It helps developers to overlay digital content on top of real world.   Now, the question is – what is the big tool?   This developer tool … Continue reading