Insights

Google announced ‘Instant Apps’ for Android in Google I/O last year. This year, the search giant updated ‘Instant Apps’ and made it available for developers — so that they can start making them. From the term ‘Instant Apps’, people think that they are designed to replace the traditional tools. However, Instant Apps are not designed … Continue reading

Do you know that mobile ads are much effective than internet ads? There has been a great debate on mobile vs. internet ads in the recent years. In a study conducted recently, it was found that mobile ads are 27 times successful than internet ads. Though the internet deserves a full measure of credit for … Continue reading

Mobile apps have become a main stream and are the best ways to attract customers. Companies are trying to create great mobile experience for customers by using the best design practices. However, not many are willing to make the changes required to deliver that promise. Most of the companies don’t even realize that how a … Continue reading

Chatbots have been in use in different forms since a long time. They are the automated service robots that help users navigate through different communication channels. The application of bots can vary from functional to fun, and can be implemented in major chat products. Chatbots have the ability to interpret human speech as well as … Continue reading

Table of Contents Web analytics tools are like digital assistants for your website, constantly collecting and analyzing data about how visitors interact with it. They provide valuable insights into various aspects, helping you understand who your audience is, what they do on your site, and where things could be improved. website owners, marketers, and analysts … Continue reading

Considering that 30% of the world population is active on some social media platform or the other, ignoring the need for a killer strategy can pave the way to immediate marketing failure. Much before creating a strategy that works, many start-up businesses are still struggling with understanding what social media exactly is.   What is … Continue reading

Mobile ransomware is a malicious program that locks down your mobile, encrypts files and steals sensitive data. The attacker demands a ransom payment to unlock the device and return the data to the user.   The ransomware is generally obtained from organized crime groups. Smartphone users are tricked into accidentally downloading of malware through social … Continue reading

Although they both talk about the concept of reality, Virtual and Augmented Reality are two very different issues and should not be confused with one another. Virtual Reality diverts you from it while Augmented Reality enhances or adds more to it. Both technologies are on the verge of changing the way we look at the … Continue reading