Insights

The design of user interface depends on what user needs to use for and for how long. The user interface is designed in such a way that a user can completely rely on it without any trouble; It should be easily accessible, can be understood by the common man and must be used for providing … Continue reading

In the modern era of globalization and development, Information Technology has touched lives at every corner of the globe. Software development has become the beacon of web, computers, smart phones and the internet of things. And as such the market flourishes with agile, efficacious and highly promising software development companies with the sole motto of … Continue reading

A couple of months ago the logo of Instagram was changed. Some liked it. Others hated it. But the memes began to flow. The company owned by Facebook moved ahead from its outdated camera icon and adopted a new, low key design right through its collection of products – Instagram, Boomerang, Layout, and Hyperlapse. The … Continue reading

There is a difference between the experiences of users and the experience of a customer. In most of the cases, it has been found that the designers are able to satisfy the users, but not the customers. The process of customer experience begins when they bargain the price of the products, to while they use … Continue reading

The world is in need of more A/B testing. The reason is A/B testing is generally the successful way for raising conversion rates. Sadly, as stated by Ecoconsultancy, A/B testing is being done by measly 38% of companies. Evidently, it is a problem. What is being proposed in this article are the 5 times when … Continue reading

Uber has been one of the top tier services when it comes to booking taxis and the simplicity that they offer is truly unmatchable. In just seven years they have managed to rank in millions of dollars each year and they have accumulated about 8 million users who swear by their quality of service. So … Continue reading

Internet of Things has moved to the center stage and becomes the motivating force of the tech industry since 2014. The connected devices are mostly being deployed in the organizations and by 2020 this may grow to 1.7 billion. The organizations will adopt and integrate the IoT into their businesses at an extraordinary speed. About … Continue reading

The four technologies for the web development are important to know for the marketers in this digital age. These days marketing has become more focused on digital technology. Thus, the decision makers from across all the sectors right from the consumer brands to B2Bs, even the law firms also need to concentrate on the younger … Continue reading

“Mobile first” and “mobile only” these terms are coming over the years now. It all started before the iPhone the software building people hacked the brains, processes, and the companies and ensure that the only thing which we start thinking is “mobile first” and not the “web first”. The impact of “mobile first” is a … Continue reading