Insights

An app designer’s quest for an engaging app UX has lead to the massive traction around the icon design today. We are a generation of unapologetic phone users. We interact with our phone every now and then on purpose and purposelessly as well. Needless to mention, the icon can be a strong driving factor behind … Continue reading

It’s the age of smartphone addiction. According to a recent emarketer report, a US adult will spend an average of 3 hours, 35 minutes per day on mobile devices in 2018, an annual increase of more than 11 minutes. A smart business owner is someone who puts this knowledge to use and builds upon it … Continue reading

Why Do You Need a MVP for your Mobile App Idea? While the big numbers about the count of apps on iOS and Android portray a tale of triumph of mobile app technologies in today’s world, a low success rate of app-based businesses tells a different story. Intense competition warrants only the survival of the … Continue reading

According to figures quoted by Strategyanalytics.com, worldwide revenue from mobile video will reach $25 Billion by 2021. Videos can be crowned as the king of virtual hierarchy and rightly so. A perfect medium to feature all types of content like text, music, photographs, links, and even podcasts; a video interestingly indulges the audience’s sense of … Continue reading

  Dog-to-dog competition in the app world ensures the survival of only the fittest. With the total number of available apps on the Google Play Store as on March 2018 shooting up to 3.3 million according to a report published on statista.com, getting a user to choose your app instead of competition is more difficult … Continue reading

A large number of businesses in US develop an iOS app first and then plan to develop an app for Android platform. Android platform holds a market share of 85.9% worldwide followed by iOS which is the second most popular smartphone platform. If you have not yet developed an Android version of your app, you … Continue reading

Modern day lifestyles warrant the use of apps for a range of tasks from some as grueling as managing finances to ones as simple as connecting to a loved one instantaneously. According to a Businessofapps.com report, the total number of mobile app downloads in 2017 was 197 billion. An honest consumer is spoilt for choice … Continue reading

Bike sharing is a service where bikes are made available for sharing for a short period. The bike sharing services are either free or users have to pay a specific fee to use the bikes. In bike sharing model, the bikes available for sharing are parked in docks that are specially designed for the purpose. … Continue reading

One of the mobile technology trends in 2018 is a rise in the popularity of progressive web apps. The PWA landscape is fast changing the e-commerce vertical and big names in the business like Twitter, Starbucks, Washington Post, Pinterest, the Weather channel and many more have launched their PWAs in last six months. Though considered … Continue reading