Insights

We start with two buzzwords of today; Artificial intelligence AI and user experience UX.   a.) Artificial intelligence is the ability of a machine to operate intelligently, similar to how a human brain works.   b.) User experience ultimately translates into how a particular person responds to and feels about a certain interface, service, or … Continue reading

User growth is what every business aims for, be it a small shop around the corner or a billion-dollar tech company. The ultimate goal for any business is to earn profits and it is not possible to achieve the targets on that without selling the product at an appropriate scale. And for this, you need … Continue reading

The rivalry between iOS and Android has continued since the time they both began to exist. The topic does not seem to grow old for a discussion. Instead, new aspects and analyses emerge after the release of any new feature on either side.   On one hand, smartphone users and reviewers on either side are … Continue reading

Software and apps have penetrated into all walks of life. Likewise, healthcare is also not left untouched from it. Apps have provided immense benefits to users as well as opened doors to new possibilities and opportunities. In some cases, technology has resulted in life-saving breakthroughs. Who’s up for a deep dive?   The first decade … Continue reading

Mobile applications are computer programs and software applications which allow users to perform their desired functions on their mobile phones. But with the passing time, the number of similar applications is increasing. Since, in most cases, there is no cost of switching from one application to another, so users switch the application if they are … Continue reading

Clubhouse has been in the news for a while now, especially since the launch of its Beta for supposedly two main reasons:   1.) It has provided people access to celebrities and their rooms, people who one could only think about seeing photos and pictures of on Instagram. Clubhouse already has a number of celebrities … Continue reading

An environment is building up with a general air of suspicion around all digital communication channels. People are becoming more aware about their rights over their data and have realized just in time that their communications are private and they should remain private. Masses and governments have been discussing on such sensitive matters from time-to-time … Continue reading

Introduction The advertisement industry has seen drastic shifts in recent years first newspapers and brochures to TV ads and then TV ads to the internet and mobile-app ads. While the newspaper ads added mass reach, TV ads brought interactive content to the table. Internet and mobile app advertisements introduced features of personalization and pin-point audience … Continue reading

API has been a popular buzzword in the web and app development industry for a long time. It is an abbreviation for ‘Application Programming Interface’. APIs play a very major role in the development of any mobile or web application but before we move on towards that, let’s dig a little deeper into what it … Continue reading