Insights

The Middle East and North Africa (MENA) region is experiencing a mobile revolution, presenting a vast and lucrative opportunity for app developers worldwide. With a rapidly growing smartphone user base, increasing internet penetration, and a unique cultural landscape, the MENA region demands a strategic approach to app development, particularly when catering to the Arabic-speaking audience. … Continue reading

Feeling hungry? *click on the phone* and voila! Have your food delivered to your location. The advent of food delivery apps has escalated the convenience of food ordering by leaps and bounds, resulting in massive popularity and retention among masses. A positive trend has been observed in investment scenarios with a high valuation of food … Continue reading

Introduction Location data can be an invaluable resource when it comes to activities like engaging customers. Insidious use of mobile devices has brought forth an extensive flux of user information like geolocation data, which is of immense value for marketers. More often than not, businesses lack the basic technical skill set to use this data … Continue reading

We have all seen how mobile and software development trends have shaped our lifestyles in recent times, solves major lifestyle problems and changed the way we live our lives with conveniences. Better still, Mobile App Development landscape is evolving rapidly to provide its users with a better experience. The ongoing year 2018 is about to … Continue reading

Machine learning is a self-evolutionary interactive field that is designed to incorporate the functionalities of artificial intelligence (AI) and cognitive computing through a series of algorithms. Machine Learning  is used to understand the relationship between big data and is aimed at obtaining a certain desired output. Machine Learning has revamped the way we interact with … Continue reading

The user interface (UI) is the mechanism that allows us to interact with machines. VUI or Voice User Interface uses speech recognition technology to facilitate interaction between user and technology. Largely hands-free, VUI allows interactions that are more convenient than any other form of user interface. VUI is a user-facing interface, so the focus here … Continue reading

A fully functional app is a result of a great app idea, mindful development along with upbeat maintenance. Most business owners see the process of application launch as limited to app development, and tend to overlook the time and resources incurred by app maintenance practices while allocating finances for the process. It is imperative to … Continue reading

Developing a successful mobile app for business requires close association of designers, developers and businesses. Coming from radically different backgrounds, all three tend to have different viewpoints for app design. While mobile applications have become a necessity for every modern business weather big or small, it is highly unlikely that a business owner has intricate … Continue reading

An app designer’s quest for an engaging app UX has lead to the massive traction around the icon design today. We are a generation of unapologetic phone users. We interact with our phone every now and then on purpose and purposelessly as well. Needless to mention, the icon can be a strong driving factor behind … Continue reading