Insights

The popularity of smartphones is on the rise since their inception in 1992.  The number of smartphone users is set to grow from 2.1 billion in 2016 to around 2.5 billion in 2019. Mobile apps form an integral part of the smartphone ecosystem which facilitates various important functions for users. The average smartphone user currently … Continue reading

What stands in the way of a stellar business idea from turning into an overnight success is an app experience that does not bring out its gloss. That said, it isn’t easy to garner huge investments for your app business either. So, what’s an ambitious app start-up got to do? The scenario is a story … Continue reading

Every successful app product on the market is the end result of a close-knit work association of designers, developers and businesses. All stakeholders carry with them different backgrounds and thus have differently oriented viewpoints of looking at the same project. A business having an app developed by working in close association with a mobile app … Continue reading

A Brief History of Apple Products Most Apple products thrived on a cutting-edge operating system called NeXTSTEP that used a programming language called Objective-C, until recently. Cupertino then adapted NeXTSTEP and made it into Mac OS X, which morphed into the macOS, iOS, watchOS and tvOS popular today. Mobile app development companies used APIs like … Continue reading

What is Agile Development? A simple dictionary search for the meaning of the word ‘agile’ leaves us with a definition ‘able to move quickly and easily i.e. adaptable.’ When it comes to software development, Agile Development denotes a particular method of project management that warrants the execution of tasks into short phases of work and … Continue reading

You would be surprised to learn that 84% of businesses that strive to improve customer experience (CX) witness an improvement in their revenue. Unfortunately, only 19% of businesses actually have a dedicated CX team to help bridge gaps in customer experience. The first step towards bridging gaps in customer experience is to understand how customers … Continue reading

Introduction Google’s Flutter is a relatively new reactive cross-platform mobile app development framework that has revolutionized the way native cross-platform apps are developed. This open source technology can be used for developing native Android and iOS apps with a single codebase. Using Flutter; you can quickly build applications for iOS and Android with a common … Continue reading

Introduction In a mad rush to conquer users, every app business is trying to offer the most engaging experience possible. Be it through marketing or with break-through innovations, app businesses are focused on making a mark in the life of their users. While an important contributor to the success of app businesses, marketing doesn’t guarantee … Continue reading

What started as an idea on a wintry evening in Paris way back in 2007, blossomed into a functioning ride hailing service in 2010. Uber received just $1.25 million funding in October 2010 and is currently one of the most successful tech startups in the world. Uber’s ride-sharing business generated a staggering $9.2 billion in … Continue reading