Insights

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The psychology associated with change and our reactions to shifts in social networks

The psychology associated with change and our reactions to shifts in social networks

Manpreet KaurManpreet KaurContent Writer

A couple of months ago the logo of Instagram was changed. Some liked it. Others hated it. But the memes began to flow. The company owned by Facebook moved ahead from its outdated camera icon and adopted a new, low key design right through its collection of products – Instagram, Boomerang, Layout, and Hyperlapse. The … Continue reading

How to balance User Experience and Customer Experience

How to balance User Experience and Customer Experience

Rohit SharmaRohit SharmaContent Writer

There is a difference between the experiences of users and the experience of a customer. In most of the cases, it has been found that the designers are able to satisfy the users, but not the customers. The process of customer experience begins when they bargain the price of the products, to while they use … Continue reading

HTML5 and Angular 2: Two powerful tools that can deliver almost anything

HTML5 and Angular 2: Two powerful tools that can deliver almost anything

Gagandeep SethiGagandeep SethiProject Manager

As we stand in modern times two of the most popular and influential computer framework languages are undoubtedly HTML5 and Angular 2. Here in this write-up, you will get to know what is so special about these languages and what separates them from the rest in terms of efficiency and popularity.     HTML5 HTML5 … Continue reading

A/B Testing – The 5 Times when you definitely must do it

A/B Testing – The 5 Times when you definitely must do it

Manpreet KaurManpreet KaurContent Writer

The world is in need of more A/B testing. The reason is A/B testing is generally the successful way for raising conversion rates. Sadly, as stated by Ecoconsultancy, A/B testing is being done by measly 38% of companies. Evidently, it is a problem. What is being proposed in this article are the 5 times when … Continue reading

Join the ranks of Uber with your own taxi app

Join the ranks of Uber with your own taxi app

Gagandeep SethiGagandeep SethiProject Manager

Uber has been one of the top tier services when it comes to booking taxis and the simplicity that they offer is truly unmatchable. In just seven years they have managed to rank in millions of dollars each year and they have accumulated about 8 million users who swear by their quality of service. So … Continue reading

How mobile application development will change to face the challenge of Internet of Things?

How mobile application development will change to face the challenge of Internet of Things?

Anna StarkAnna StarkContent Writer

Internet of Things has moved to the center stage and becomes the motivating force of the tech industry since 2014. The connected devices are mostly being deployed in the organizations and by 2020 this may grow to 1.7 billion. The organizations will adopt and integrate the IoT into their businesses at an extraordinary speed. About … Continue reading

Four Web Development Technologies That Marketers Need to Know Now

Four Web Development Technologies That Marketers Need to Know Now

Manpreet KaurManpreet KaurContent Writer

The four technologies for the web development are important to know for the marketers in this digital age. These days marketing has become more focused on digital technology. Thus, the decision makers from across all the sectors right from the consumer brands to B2Bs, even the law firms also need to concentrate on the younger … Continue reading

Why ‘Mobile First’ may already be outdated?

Why ‘Mobile First’ may already be outdated?

Rohit SharmaRohit SharmaContent Writer

“Mobile first” and “mobile only” these terms are coming over the years now. It all started before the iPhone the software building people hacked the brains, processes, and the companies and ensure that the only thing which we start thinking is “mobile first” and not the “web first”. The impact of “mobile first” is a … Continue reading

Are frameworks the new programming languages?

Are frameworks the new programming languages?

Manpreet KaurManpreet KaurContent Writer

In the 1980s, the most straightforward approach to begin a geek battle was to announce that your most loved programming dialect was ideal. C, Pascal, Fortran, Lotus, Lisp? Developers invested hours clarifying precisely why their specific method for creating an if-then-else provision was better than your way.     That was then. Today, fights including … Continue reading