Insights

Gone are the days, when kids used to spend hours in outdoor games, read book and do other activities. The reality has changed and children of today’s generation are more interested in mobile apps and video games. Modern kids are adjusted to using mobile devices from initial years itself. Though parents cannot stop the process … Continue reading

So, you have created your mobile app with awesome features and have connected it to a back end. Now, you have to spread the word about your new mobile app to targeted users.   App preview video is the best way to tell the story of your app and inspire app store visitors to download … Continue reading

Mobile is becoming a main stream and businesses from all industries are relying on apps to meet customer demands. Mobile app development has changed a lot in the recent years and we can expect to see many improvements in 2018. New markets will be created, as apps will become faster and do things that they … Continue reading

Recently, Facebook acquired TBH — the viral app that lets people send anonymous message to others. It has been reported that teens aren’t using Facebook like they used to do before, and this helps why Facebook acquired TBH.   Facebook always wants to find applications that create new and unique interactions between users. It is … Continue reading

The days are gone, when people used to hover and click using the mouse for interacting with an app. Multi-touch technology has become a mainstream with the launch of iPhone. User learned that they not only can point and tap the interface but spread, pinch or swipe the content. In short, gestures are the new … Continue reading

Mobile apps are very effective as they target large group of audience. If you have thought of building a mobile app, you should start developing a marketing plan along with mobile app development.   With millions of apps on Apple and Google play store, it is hard to build an app that stay on the … Continue reading

Launching a mobile application is a major milestone for any business. After months of planning, designing, development, and testing, the product is finally ready to reach users. However, before your app becomes available to millions of users worldwide, it must pass through one of the most important stages of the journey: the app review process. … Continue reading

Advertising and promotion on mobiles can take different formats, some of which are very effective. Pop-up ads worked well for many industries for years, and they are difficult to be ignored. As the mobile users continue to rise, it makes sense to prioritize mobile experience.   There is a strong focus on user experience in … Continue reading

When it comes to a good mobile app, its UI is considered to be the most important aspect that gives boost to its performance closely followed by the user experience it provides to the end customer. But, one thing that is often overlooked here is the fact that a person who is going to a … Continue reading