Insights

These days, IoT and mobile apps go hand in hand. Considering this change, mobile app developers found their groove bringing some changes to mobile app development. We can see that, apps are more functional and streamlined now, compared to earlier apps. Users can seamlessly connect to the world via tablet and smartphone, as Internet of … Continue reading

Mobile apps are very effective as they target large group of audience. If you have thought of building a mobile app, you should start developing a marketing plan along with mobile app development.   With millions of apps on Apple and Google play store, it is hard to build an app that stay on the … Continue reading

Mobile devices are disrupting the way people engage with companies. Today, everything can be done easily using smartphones without leaving the comfort of home and office. Whether it is doing office tasks or shopping, everything is accessible on small screens. The change is so drastic that companies need to focus more on future-proofing their business. … Continue reading

Launching a mobile application is a major milestone for any business. After months of planning, designing, development, and testing, the product is finally ready to reach users. However, before your app becomes available to millions of users worldwide, it must pass through one of the most important stages of the journey: the app review process. … Continue reading

Advertising and promotion on mobiles can take different formats, some of which are very effective. Pop-up ads worked well for many industries for years, and they are difficult to be ignored. As the mobile users continue to rise, it makes sense to prioritize mobile experience.   There is a strong focus on user experience in … Continue reading

When it comes to a good mobile app, its UI is considered to be the most important aspect that gives boost to its performance closely followed by the user experience it provides to the end customer. But, one thing that is often overlooked here is the fact that a person who is going to a … Continue reading

When there was no technology, everyone would have dreamt of capturing the whole world in their fist. But with the insurgence of technology and the advancements it has bought to the life of the people, we have actually become capable of holding the world in our hands in the form of mobile phones.   21st … Continue reading

Mobile app retention is one of the biggest challenges of mobile apps these days, as more than 60% of the users stop using it after 3-4 months of installing. According to recent reports, 25% of the apps are used once or twice before they are discarded.   It is a challenging task for app developers … Continue reading

Apple has an excellent track of providing great compatibility to existing apps whenever a new device or iOS version is released. The apps are zoomed to fit the changing size of screens. In fact, the latest versions of iOS behave just like older versions, breaking the assumptions that older app might be making about its … Continue reading