Insights

Starting a business is not an easy task and is involved with several activities. Whether it is laying a business plan, raising capital, selling the products or developing software/mobile app– founders of startup are under immense pressure to get a wide range of things. So, do they really need to add UI and UX design … Continue reading

These days, we are hearing a lot about Fintech apps — especially in business circles. Experts of the industry have noticed there is a growth of 30% in finance apps in the recent years.   Fintech is something that is worth understanding about. While Fintech have once been limited to PCs, the term now has … Continue reading

Mobile app UI is changing constantly to meet the requirement of users. Lot of app design trends come and go – as a result of which UI style of today may become tomorrow’s faux step. There was a time when UI designs were heavily influenced by skeuomorphism. Today, designers are looking to introduce new ways … Continue reading

When we talk about Android app development, the first programming language that comes to our mind is ‘Java’. Though the majority of Android apps are written in Java, developers should know that it is not the only language to write code. Android app can be written in any language that can be compiled and run … Continue reading

Google announced ‘Instant Apps’ for Android in Google I/O last year. This year, the search giant updated ‘Instant Apps’ and made it available for developers — so that they can start making them. From the term ‘Instant Apps’, people think that they are designed to replace the traditional tools. However, Instant Apps are not designed … Continue reading

Do you know that mobile ads are much effective than internet ads? There has been a great debate on mobile vs. internet ads in the recent years. In a study conducted recently, it was found that mobile ads are 27 times successful than internet ads. Though the internet deserves a full measure of credit for … Continue reading

Mobile apps have become a main stream and are the best ways to attract customers. Companies are trying to create great mobile experience for customers by using the best design practices. However, not many are willing to make the changes required to deliver that promise. Most of the companies don’t even realize that how a … Continue reading

Chatbots have been in use in different forms since a long time. They are the automated service robots that help users navigate through different communication channels. The application of bots can vary from functional to fun, and can be implemented in major chat products. Chatbots have the ability to interpret human speech as well as … Continue reading

Considering that 30% of the world population is active on some social media platform or the other, ignoring the need for a killer strategy can pave the way to immediate marketing failure. Much before creating a strategy that works, many start-up businesses are still struggling with understanding what social media exactly is.   What is … Continue reading