Insights

As a society, we are experiencing phenomenal shifts in how we are using our mobile handsets even for small tasks, given the social distancing norms levied on us. Consequently, mobile app development is too transitioning since COVID-19 raised its ugly face. While we would love to assume that the pandemic is just a phase, the … Continue reading

Customers change with time, and so do their needs. But, you must upgrade and transform the customer experience to keep customers glued with your brand.   Moreover, to make them loyal to your brand, you must acknowledge that the customers are different from each other. So, valuing the differences in the customers’ preferences, successful businesses … Continue reading

Given the widespread usage of mobile phone devices and increased reliance on apps to execute many days-to-day functions, users may have to open an app in pitch dark ambience. Very often, the light that the app emits in pitch dark is too high and almost piercing for a user’ eyes. There have been reports that … Continue reading

What and Why of Tech Stacks? In terms of app development, ‘tech stack’ is used to describe a combo of programming languages and software leverage in the development process to introduce functionality to the final product. Technology stack comprises of efficient tools like frameworks, languages, and software products to create, analyze, or ingests data, and … Continue reading

It can be one thing to sketch out an app idea on a piece of paper and completely different to make a thriving app business out of it. There are only a few handfuls of apps that actually make a mark in people’s lives and find a place in their handsets for the long haul. … Continue reading

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading

What is Mobile App Wireframing? Wireframes can be described as pure black and white layouts that outline the specific size and placement of page elements, features, conversion areas and navigation on an app or website. They lack real design elements like colours and fonts and are used to bring out an app’s structure specifically. Done … Continue reading

What is AWS? Two brilliant Amazon engineers thought of using Amazon’s computing infrastructure as a platform for offering automated web services to their customer base. Amazon Web Services (AWS) is the largest cloud computing platform that resulted from that thought revolution.   It takes pride in providing low-cost, scalable, and highly reliable infrastructure platform in … Continue reading

Mobile app-based businesses have seen a massive upsurge, recently. You can convert an interesting idea into a business opportunity with the right kind of knowledge and resources. However, most of the times’ idea innovators have unanswered questions that plague them and stop them from working to bring their idea to reality.  We at Promatics believe … Continue reading