Insights

More than 95% of Fortune 500 companies have adopted enterprise mobile apps and are investing in building mobility solutions. Mobile apps in business world seem to pose explosive growth in consumer technology market. Developing a mobile app needs significant amount of investment and time. The biggest decision to make is whether to outsource the work … Continue reading

Mobile app UI is changing constantly to meet the requirement of users. Lot of app design trends come and go – as a result of which UI style of today may become tomorrow’s faux step. There was a time when UI designs were heavily influenced by skeuomorphism. Today, designers are looking to introduce new ways … Continue reading

With any new trend in mobile app development, there is always someone who jumps on the board immediately. We are seeing more and more companies getting into mobile app development. Many businesses get into mobile app development with limited understanding of the process and true cost of developing an app. My advice is to wait … Continue reading

When we talk about Android app development, the first programming language that comes to our mind is ‘Java’. Though the majority of Android apps are written in Java, developers should know that it is not the only language to write code. Android app can be written in any language that can be compiled and run … Continue reading

Google announced ‘Instant Apps’ for Android in Google I/O last year. This year, the search giant updated ‘Instant Apps’ and made it available for developers — so that they can start making them. From the term ‘Instant Apps’, people think that they are designed to replace the traditional tools. However, Instant Apps are not designed … Continue reading

Do you know that mobile ads are much effective than internet ads? There has been a great debate on mobile vs. internet ads in the recent years. In a study conducted recently, it was found that mobile ads are 27 times successful than internet ads. Though the internet deserves a full measure of credit for … Continue reading

Mobile apps have become a main stream and are the best ways to attract customers. Companies are trying to create great mobile experience for customers by using the best design practices. However, not many are willing to make the changes required to deliver that promise. Most of the companies don’t even realize that how a … Continue reading

Chatbots have been in use in different forms since a long time. They are the automated service robots that help users navigate through different communication channels. The application of bots can vary from functional to fun, and can be implemented in major chat products. Chatbots have the ability to interpret human speech as well as … Continue reading

Considering that 30% of the world population is active on some social media platform or the other, ignoring the need for a killer strategy can pave the way to immediate marketing failure. Much before creating a strategy that works, many start-up businesses are still struggling with understanding what social media exactly is.   What is … Continue reading