The importance of having Smartphone Apps for SME Owners

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Small and medium enterprises (SMEs) structure a vital part of a country’s economy. According to reports, they represent 98% of the national business. Be that as it may, the challenge for these businesses to achieve all over the place is authoritative. There is a stunning weight on small and medium-sized businesses to embrace most recent trends and push forward in the opposition.


The importance of having Smartphone Apps for the SME Owners


Maybe the greatest change in the tech world has been brought by Smartphone innovation. While we live in a digital landscape with mobile-first on the ascent, mobile apps have gone standard in the previous couple of years. They are powering the fast ascent of enterprises and businesses over each industry. Subsequently, clients and customers locate an abnormal state of accommodation and spryness managing mobile apps for their everyday exercises.

In this way, having a mobile nearness can strikingly change the way businesses sell their products and administrations in today’s market. On top of having dedicated websites, a mobile application will give them a flawless cutting edge support. Mobile apps are no more a branding development and they are meant to connect to the constant audience and staying aware of them all the time. Mobile apps have turned out to be too huge a need for SMBs to take their business to the worldwide audience.

Some studies uncover that it is difficult to envision any individual who doesn’t have a Smartphone with no less than one application that they can depend on each and every day. The vast majority is utilizing no less than three to four apps a day and the rate keeps on increasing.


Reasons why Smartphone apps are amazing marketing tools

If you take a look at the marketing insights through push notifications or emails, the previous is surely on the ascent. According to surveys, the effectiveness of push notifications keeps on ascending with around 40% click through rate (CTR), which shows that more than 40% of mobile users click-through the link sent to them by means of push notifications. This number is entirely less with regards to email marketing, where it is roughly 2-3%

It appears that push notifications can replace email in future. In the event that an organization has its own application, it turns out to be simple for advertisers to advertise their products and get associated with the clients instantly.


Three of the critical reasons why push notifications are picking gaining prominence are:

  • They are difficult to overlook since users get an alert message on their cell phone. The phone stays with the user almost all day and notifications cannot be ignored.
  • Push notifications are very timely in nature.  It is likely for a person to receive notifications about a 30% discount on the bill at their favorite restaurants. In this case, many people cannot resist going to the offer, even though they did plan eating out from before.
  • Thirdly, they are more important as the application is comprised of the right and most accurate data to work with.

Push notifications are a considerably more successful approach to re-connect with the users who simply left your application and aide them towards an activity productive for them and your organization. However, the CTR of push notifications differs generally from industry to industry.


Developing the right application

In any case, the reality is that, for an extensive bit of little and medium ventures, getting an app worked out or designed for their business appears to be quite expensive. They are apprehensive of building up an app for different devices such as smart phones, tablets which are supported on primary operating systems like iOS, Android or Windows. These businesses are also quite uncertain about the integration of data into Smartphone applications with their website version.

However, they need to comprehend that in 2016, a business without a versatile mobile application is like a business which has no contact number, as mobile apps are used by the majority people nowadays. The absence of a mobile application implies that you are not inescapable and not associated with the right audience, particularly through the gadget that they utilize regularly.

Maximum of young organizations does not have the right mastery of skills required to make an app design, to build up the right code and test the application for bugs and quality. For little business proprietors, it’s urgent to test and correct any bugs and errors before dispatching the application on Apple Store or Google Play subsequent to the brand is yet to be set up. Purchasers are likely to quit in the event that they discover a bug in the app, which would cause hard to their device.

To defeat all these continuous obstructions, certain online portals exist, which give little business proprietors undeniable improvement benefits that let them get an app for their business. From discussing the idea or design of the app to executing it in reality, such portals works with full devotion recommending the best design methodology for your app and building up an innovate, easy to access, portable app. The expenses required for designing an app can suit any business organization, no matter how small or new in the market. If you want to go professional you can hire any of the offshore mobile app development companies. With wide range of skills and experience you can shop around and will surely stumble upon the right fit tailored to your budget.

Custom app development agencies offer fantastic and financially savvy versatile application improvement benefits even to the smallest of organizations around. Step up and make your SME big today.

Ready to Take the Next Step?


Maya Urankar

Content Writer

Maya, an IT Professional, is a freelance Content Writer at Promatics. She has an experience of around 10 years in the IT industry. She has worked majorly in the infrastructure, education, travel, mobile and telecommunication domains. With varied experience of working for many large and a few small IT companies she has been able to gather practical experience and knowledge in IT. She began her career with software development and eventually moved to be a freelance technical Writer/Content developer. She has developed content for websites, written case studies, datasheets, corporate presentations and technical content for a variety of technical documents, She enjoys writing informative Blogs related to Technology topics to help the readers understand Technology better. The Blogs are a way to extend help and share knowledge to resolve the concerns and queries that the readers may have. She likes to spend her spare time reading, loves nature and pets. She loves to listen to music, and play the Guitar.

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