We have all seen how mobile and software development trends have shaped our lifestyles in recent times, solves major lifestyle problems and changed the way we live our lives with conveniences. Better still, Mobile App Development landscape is evolving rapidly to provide its users with a better experience. The ongoing year 2018 is about to end and the new year will bring along introduction of cutting-edge approaches to mobile app development to ease a consumer’s vows. The massive popularity of mobile applications offers an amazing opportunity for businesses to leverage it through business apps. As per Statista, “mobile apps by 2020 are anticipated to create more than 189 billion US dollars in revenues through in-application advertising and App Store”.
We at Promatics Technologies study the newest developments in the app world and invest in R&D of technology that can benefit businesses at large. Listed below are some top trends that are likely to rule 2019 in the world of mobile app development:
Accelerated Mobile Pages
Sluggish loading of a page can be frustrating for users and can show on your retention rate. In 2019, ‘page speed’ is likely to be the buzzword. Every marketer understands the crucial effect of page speed on paid advertising spend and your conversion rates. Accelerated Mobile Pages (AMP) is an ultra-light standard for web pages that can be loaded in less than a second on a mobile device. Accelerated mobile pages (AMP) offer load times that are typically much quicker on a 3G connection—and are under a second on when it comes to mobile app usage. AMPs hold the promise of increasing the number of visitors and reducing the number of migration efforts for your app, thus higher CTR (click-through-rate).
On-Demand Apps and Services
The modern urban world relies invariably on on-demand services today. This is thanks to technology-centric businesses that have analysed consumer’s demands of immediate availability of goods and services. These apps make consumer’s lives more resourceful by offering conveniences like meal deliveries, car-washing, laundry pick-up and car rentals among many more. There is a constant rise in various consumer demands. This will present opportunities to create newer ways for giving users what they want in 2019, meaning new on-demand apps. Businesses need to work on UI/UX enhancements, mCommerce facilities, predictive analytics, and business bots to appease the users.
We at Promatics have an in-house team of app developers that can help you solve your on-demand app vows or help you get one for your business.
Location Based Services and Beacon Technology
Importance of location tracking in mobile apps is unparalleled today. Location tracking can help a business make their app content personalised, in-context thus promising an exceptional user experience. Beacons work in close association with mobile apps to trigger particular messages or actions like push notifications based on set rules when a user is in proximity to the beacon. Beacon technology is based on using beacons to send location-specific offers and information directly to mobile devices. Furthermore, motion sensing applications can protect users against anti-theft, power-saving, and offer security.
With rising adoption of smartphones and a booming retail sector, beacon technology market in India is likely to exhibit promising growth by 2019. According to the Beacon Technology Market research report by Global Market Insights, the market in India is estimated to reach over USD 25 million by 2019. Global beacons market is expected to grow $14.839 million by 2024, growing at a CAGR of 61.50%. 2019 would see the creation of more usable apps to work on beacons technology and make virtual guides and personalized information sharing smoother.
A mobile cloud application is a software program that is designed to be accessed over the Internet by many types of portable computing devices including cell phones, desktops and tabs. These apps use servers external to the mobile device, store data externally and can be accessed over the Internet with a browser. Benefits of developing cloud-based mobile apps include reduced operational as well as hosting cost, expandable storage space, high level of productivity, and excellent uninterrupted performance. The global cloud applications market is expected to grow from $30.43 billion in 2014 to $66.44 billion by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 16.9% from 2014 to 2019.
In 2019, developers will find themselves competing to make newer innovations in mobile-based cloud applications, reducing the cost of development along with the focus on security. The number of cloud solutions in the public and private sectors is likely to expand in 2019, with more organizations taking advantage of the ease and high-performance that the cloud guarantees. The infrastructure-as-a-service (IaaS) market is predicted to reach $72.4 billion worldwide by 2020, according to Gartner.
AI has worked magic with its algorithms into the way we interact with technology. It enables devices to replicate intricate functions like an actual human brain. AI develops an understanding of a user’s habits and behaviour pattern making UX easier. AI technology has seen massive popularity among businesses developing new products and services. Advanced analytics derived through AI can help businesses with valuable insights. The International Data Corporation (IDC) Worldwide Semiannual Cognitive Artificial Intelligence Systems Spending Guide forecasts cognitive and AI spending will grow to $52.2 billion in 2021 and achieve a compound annual growth rate (CAGR) of 46.2% over the 2016-2021 forecast period. Here already to revolutionize the way modern businesses churn out profits, AI is going to take 2019 by the storm.
a.) Intelligent automation with the help of AI would work wonders for production and supply chain management thus streamlining the sales process.
b.) Business recruits can delegate certain responsibilities to AI, leaving ample scope for them to focus their own attention to core issues instead. With the use of AI, businesses can maximize their asset utilization rates.
c.) AI can also help to increase innovation and generate new revenue streams to increase profitability.
AI and machine learning are being welcomed by organizations to build profitability and decrease operational expenses. It is important to note that AI is invariably grounded in mobile apps, so we can’t overlook the significance of mobile apps.
Wearables and Internet of Things (IoT)
Smart Things are essentially a mobile connected physical object that is embedded in software, sensors and electronics in the presence of network connectivity. We, as a generation, have learned the conveniences of using these smart things with our mobile phone through apps. The gamut of IoT is expanding each day. Be it vehicles, wearable gadgets, RFID sensors and software; we have something new to marvel at each passing day. The trend is likely to remain so in 2019. IoT objects can already collect as well as exchange data without any requirement of human interaction. IoT has made many functions automated. Graduating from basic functions, the IoT network is growing to make new advancements. Market analysts predict the number of connected devices in the manufacturing industry will double between 2017 and 2020. By 2019, 87% of healthcare organizations will have adopted IoT technology.
In 2019, we can expect to see advancements in cloud technology and low-power sensors. According to a report by cssinsights, wearables Market to Be Worth $25 Billion by 2019. App developers are going to revolutionize wearable devices, mostly smartwatches in 2019. There would be better, cost-efficient and readily available solutions for the end-users. More and more mobile app developers are working on fresh ideas on how to track and analyse a user’s health and well-being, improve the overall quality of life.
Instant Applications share the same fundamental foundations with websites, providing users with enhanced ease of access. The distinctive feature of an instant app that makes is favourable over a regular android app is that they can be accessed from anywhere and do not need personal installation. Instant apps can be labelled as the faster, new-age alternative to traditional apps that consumes minimal space and can be used directly from OS’s app store. This also helps a user save space on the phone memory. Although in infancy, the concept of instant apps enhances functionality for users who need to save storage space and their time. In 2019, we can see businesses launching instant apps that load the content only which users want to engage with. In a quest to enhance user experience and shorten load times, instant apps are likely to be a welcome trend in 2019 eliminating the waiting time required in the installation altogether. For businesses looking to develop an app, we work towards creating an all-immersive users experience in the form of beautifully designed instant apps.
Augmented Reality and Virtual reality
Virtual reality is a simulated environment created with help of computer technology. On the other hand, Augmented reality is a technology that takes a user’s actual surroundings into account to provide tips, suggestions and insights to initiate engagement. AR is being used exceedingly by business apps to inform and guide their users into engagement activities. An article published on Newgwnapps.com claims that Augmented Reality is expected to acquire 1 billion users by 2020. In 2019, we are likely to see the coming together of AR and VR to create user experiences that surpass the limitations of a digital screen. For instance, social media stations like Instagram and Snapchat are already using AR technologies in the form of face filters to engage its users to take more and more pictures. More business will use these technologies in their branding and marketing campaigns to drive engagements and long-term customer retention. The use of VR in the field of healthcare for performing complex surgical procedures and operations is likely to see an upward swing in the following year.
Chatbots are computer programs which conduct conversations in natural human language via auditory or textual methods. They attempt to understand the intent of the user and send across responses based on business rules and data of the organisation. If you have had a frustrating experience trying to explain things to a chatbot because of its poor speech reception, you are likely to be pleased in 2019. Progress with ML algorithms will improve natural language processing (NLP) and speech recognition by leaps and bounds. With the improvement in user experience companies are exceedingly employing chatbots to solve their customer service vows and internal processes like training and summarization.
In 2019, we will see what crucial role chatbots play in changing the scenarios that revolve around how we provide services, sales processes and marketing arena. By 2021, more than 50% of enterprises will spend more per annum on bots and chatbot creation, says an article published on Gartner.
a.) Chatbots paired with ML would quickly process and report business data as and when needed and would help train business recruits.
b.) Chatbots ensure prompt responses, summarized answers to questions involving product and service lines, or technical support issues.
c.) Chatbots can help facilitate and simplify conversations between teams and provide relevant facts or statistics whenever relevant in the conversation.
d.) Pairing AI with chatbots is likely to give it an insight into important data. We can then expect chatbots to propose a business strategy for the future.
e.) Understanding human languages can make chatbots the perfect avenues for formulating marketing messages.
There has been a massive change in the way people shop. Flawless payment avenues are the need of the hour. Growing popularity of digital and virtual payment systems have lead to the adoption of m-commerce practices. As mobile experience becomes more integrated and secure, mobile payments are likely to become the most trusted form of shopping online.
According to a statista survey, mobile retail e-commerce sales in India are projected to reach 37.96 billion U.S. dollars in 2020. While the majority of Indian population stayed eluded from the benefits of e-commerce due to the cost of setting-up such channels, m-commerce has the capability to be inclusive due to the widespread use of the mobile phones in the country. In 2018, Google Pay was launched with much pomp bringing together the conveniences of Amazon Pay and Google Wallet.
For a business to pass a consumer’s expectations with flying colors, it needs to provide them with a prolific app experience. Mobile payment gateway integration is an uncompromisable component of a seamless user experience. The year 2019 is likely to see more companies entering the market and even small businesses embracing the conveniences that m-commerce brings along.
2019 will bring along an era of mobile apps that offer conveniences, personalized solutions and unparalleled experiences to users. If you are a business aspiring to make big in the mobile application industry, these trends make a noteworthy case for you to develop your strategy ahead. We are an app development company working incessantly on simplifying the process of mobile app creation for businesses both big and small. Even if you have a mobile app in place for your business and are looking to avail the benefits of mobile payments, AI or ML to comply with upcoming trends, we are happy to help.