App review process is something that worries the developers. Whether it is Google or Apple app review, the fundamental rules have remained unmoved. When an app is submitted in the app store, it is reviewed thoroughly to uncover any violations and malware.
During the process of app review, a team of experts are responsible for identifying violations and malware within the app. Besides this, a bulk of manual reviews is handled by the automated system without any human involvement. There are a number of app development guidelines and rules to follow to help your app through the review process.
An overview of app review process
Once your app is ready, and you are about to start your marketing campaign – you need to put your product on the top self by adding it to the most popular marketplaces. Before you choose the price and countries of distribution, you should check if the app is ready for app store or not.
Google and Apple have set some rules that ensure high quality of apps along with user’s safety. A review process is created to check if the rules are followed or not. Developers have to wait for the review team to check the app and approve it.
App review time
The app review process is comprised of a set of tests that help the team to go through the app quickly and check for bugs, viruses and abusive content. It takes around 6-12 hours for the app to get published on Google Play Store. Sometimes, it takes more than 48 hours to publish an app on the Google Play Store.
Apple claims to do app review manually, and hence it takes more than 7 days to get the app published.As the difference in approval time is a lot more than Google, Apple reduced the review time down to around 24 hours. Google Play store has an option called ‘Go Live’ that allows you to publish the app as per your marketing campaign. Developers can submit the app to Play Store and wait for it to be reviewed.
The change in review times means developers can think about what kind of features to roll out and fix bugs. This could have a significant impact on how often the app gets updated.
Guidelines of iOS and Android app development
When it comes to the approval of app, android is known to be a bit strict. However, it is more open than Apple and allows developers to do different things. Google Play Store offers a wide range of apps that iOS users can’t have.
Some of the android guidelines are as below.
These are the list of guidelines to follow when creating android app. On the contrary, iOS developers also have to follow a few guidelines so that their app is through the review process. Some of the iOS guidelines are as below.
b.) Apple takes the performance and software safety issues much seriously than Google. The apps submitted in Apple app store should be tested thoroughly before they are available on Apple devices.
Google and Apple apps are now tested manually and reviewed to uncover app violations. The use of automated tools by Apple and Google helps in scanning the apps for viruses and “DON’TS” of app development. Most of the manual reviews are handled by automated system without human involvement.Google uses more machine aided processes to review apps than Apple does. Developers are now able to see the status of their app in detail — and know quickly if their app has been rejected or suspended. The developers can see the latest publishing status of their app, based on which they can fix problems or resubmit them after correcting the errors.
Always check the review of your app to make it better and interesting. Apple and Google app stores have unfavorable approval times, which often create headaches for developers. Developers should learn to deal with the approval times to make their app much better on app store.
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