Why Video editing Apps are Gaining Popularity: What Goes in Building One?

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According to figures quoted by Strategyanalytics.com, worldwide revenue from mobile video will reach $25 Billion by 2021. Videos can be crowned as the king of virtual hierarchy and rightly so. A perfect medium to feature all types of content like text, music, photographs, links, and even podcasts; a video interestingly indulges the audience’s sense of sight and hearing both.


Making more videos means more need for video edits and fixes which is attainable through a specialised software or even a mobile app. Of the two, editing a video on a mobile app is always handy and quick. Huge popularity of video content has warranted the need for good video editing apps on mobile devices. However, most video editing apps on the market today miss the kind of attention to detail a video maker wants.


We at Promatics, take pride in having worked with vivid businesses across the globe which has contributed to our knowledge base widely, about what goes into the success of an app. With huge demand of efficient and time saving video editing, we believe that now is the right time to develop an all-inclusive video editing mobile app. Read ahead to find out what goes into building a video editing app for iOS or Android:


How to build one such app on iOS and Android?

The need of the hour is video creation and editing without any time wastage. Users today crave a mobile video editing app solution that provides automated video editing and storytelling which benefits consumers as well as businesses alike.  The market needs an app that uses features such as story creation, theme-based video creation, filter-based video creation and works with other avant-garde technologies to bring out polished results. Developers need to build a video editing app that bring to life stories with their creative features in short spans with help of AI.  Here is the precise procedure that you would need to follow to develop a Video editing app for iOS & Android:


I: Market Research

The foremost thing that counts in the process of app building is initial market research, as it is the key to solving many pain points in the process of app development ahead. The research must help the developer answer a few basic questions about the target market, tangible benefits, choice of mobile platform, and revenue generation avenues in the app and budgetary requirements etc. Analyzing competition in the app field and reaching out to prospective customers are the most reliable ways to ensure on point research. There are some questions you need to be able to answer very clearly after you have done the initial project research for your video editing app. You must know what all features you want on you app. Experts recommend starting with an MVP always, and expanding gradually.


II: Layout & Design

After deriving suitable conclusions from market research, developers have results that help them outline expectations from the app. Next, wireframing is another crucial aspect of development process. It is the stage in which visual architecture of the app is configured. It helps create a blueprint of the app with details about what will go on each page and how it all links together. Here are some must have features that every modern video editing app needs to feature.


a.) Basic Video processing is necessary.

b.) Fragment integration, to create seamless video clips from vocations, interesting trips, or even to make video presentations for business.

c.) Filters and stickers to make videos more interactive and vibrant.

d.) Social Media Synchronisation & Sharing

e.) Sound effects to add a soundtrack, voice recordings and audio filters, like roars etc.


Popular Features of a video editing app


In addition to these basic features, you can develop your mobile video editing app to include distinguished features that your competitors do not offer. For example streaming, broadcasting or AR/VR are newbie features that can be a new addition to the field.


III: App Development

The most crucial stage in the whole video editing app development process needs to be the focus on the UI design while keeping in mind the platform design standards. This particular stage also lays emphasis on important design elements such as logos, colours, styling and fonts used in the app, so as the product is both aesthetically pleasing and functional. An app can be created with the help of native tools of a specific platform. Each platform has a special toolkit which means there is no need to use any additional services. Apple as a company aims to control of design and UX of their software and devices, leaving less room for innovation. Android on the other hand can be installed on basically any type of device and gives the developers the choice to create their own unique UX.


App Libraries facilitate the app making process by adding enhanced functionality to it. They allow you to improve the features of your app without having to write a new code from the very scratch. Not only do app libraries give a developer new ideas of improving an app experience, but also streamline the app development process on the whole.


When it comes to video editing apps, there are only a few libraries that can be of help. For example, OpenShoWelcome to the OpenShot Video Editing Library (libopenshot) C++ API. This particular library was developed to make high-quality video editing and animation solutions freely available to the world.

IV: Testing for iOS and Android

The process of testing a Video editing App for Android and iOS would be drastically different. It is crucial that the editing app design has been adapted to match the characteristics of the operating system it is functioning on. An iOS simulator or the Android emulator can be used to test the responsiveness of the app. Experts believe that iOS simulator occasionally fails to show an accurate and realistic representation, regardless of being speedier of the two simulators. The results from testing help developers to gain an insight into app’s interaction flow and detect possible bugs.


V: App Launch

Publishing an app to the marketplace can take about couple of weeks. While each iOS app is manually reviewed before it is allowed go live on the iOS app store, Android apps can be added to the Android Google Play store instantly through a developer account and gains popularity on bases of customer reviews.


VI: Marketing

With the total number of available apps on the Google Play Store as on March 2018 shooting up to 3.3 million according to a report published on statista.com, getting a user to choose your app instead of competition is more difficult than ever. The struggles of app marketing are real. It takes a dedicated marketing effort to make your presence felt to the target audience and to demonstrate adequate value to make them pay for an app. Here is some expert advice on how to effectively promote your app on a shoestring budget.


Developing a freemium video editing app to serve both consumers as well as businesses can be the key to success. Such apps offer the users liberty to create short videos for free. However, premium features like long length story creation, unbranded videos, and ability to store videos in-app account are better charged to the customers for nominal pricing.


We at Promatics, have been into app development business for more than a decade now and know the intricacies the process comes with. Sometimes, even a small glitch can be the doom of your mobile app business. Here are tips on why apps fail from our experts. We work incessantly on unique idea that our customers bring to us and help them establishing successful app startups. Our expert team of mobile app developers works on bringing an app idea to life on a virtual plain keeping in mind the business aspect all the while.

Ready to Take the Next Step?


Gagandeep Sethi

Project Manager

With an ability to learn and apply, passion for coding and development, Gagandeep Sethi has made his way from a trainee to Tech Lead at Promatics. He stands at the forefront of the fatest moving technology industry trend: hybrid mobility solutions. He has good understanding of analyzing technical needs of clients and proposing the best solutions. Having demonstrated experience in building hybroid apps using Phonegap and Ionic, his work is well appreciated by his clients. Gagandeep holds master’s degree in Computer Application. When he is not at work, he loves to listen to music and hang out with friends.

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